Estimated Reach & Frequency Calculations
Reach = % of people out of the total population
Frequency = How many times a single person will see the ad
Mark Orval (Angry Dad), Orval Real Estate"The whole campaign, the GT team that worked tirelessly behind the scenes to bring this to fruition. Just insane effort, couldn't be any happier and just couldn't be more appreciative. I couldn't recommend anyone more highly than GoTransit"
Mark Orval (Angry Dad), Orval Real Estate"The whole campaign, the GT team that worked tirelessly behind the scenes to bring this to fruition. Just insane effort, couldn't be any happier and just couldn't be more appreciative. I couldn't recommend anyone more highly than GoTransit"
The Gold Coast attracts over 12 million visitors every year, on top of a fast-growing local population of more than 650,000 residents. Sunshine, world-class beaches and a packed events calendar keep foot traffic strong every month - not just in school holidays!
New housing estates, light-rail expansions and the build-up to the Brisbane 2032 Olympic Games are fuelling a South-East Queensland boom. Businesses are moving in, infrastructure spend is surging, and the Gold Coast economy is projected to grow above the Queensland average through 2032.
Buses, taxis, and the G:link light rail dominate the eye-line of locals and tourists moving between beaches, shopping precincts and event hubs. Unlike digital ads that can be skipped, transit OOH delivers unavoidable, high-frequency reach across the entire coastal strip.
From the Gold Coast 500 Supercars to the Magic Millions Racing Carnival, Schoolies Week, surfing championships and major music festivals, the city’s calendar is packed with predictable surges of visitors. Plan your campaign around these peaks to maximise ROI.
Reach = % of people out of the total population
Frequency = How many times a single person will see the ad
662 k estimated impressions from two panels running for 26 weeks (41% Reach, 2.6x Ave Freq).
993 k estimated impressions from three panels running for 26 weeks (50% Reach, 3.1x Ave Freq).
1.98 m estimated impressions from three panels running for 52 weeks (67% Reach, 4.6x Ave Freq).
The Gold Coast is experiencing an economic boom, becoming Australia’s leading regional economy by consistently outpacing national growth rates. Driven by strong performance across diverse sectors, this momentum positions the city as a thriving hub for businesses and investment opportunities.
With a fleet of 296, we’ll get your brand seen on the street. Gold Coast buses cover major tourist hubs, the airport, residential areas, and commercial estates from Coomera to Tweed Heads.
Running every 10 minutes from Helensvale to Broadbeach, the Gold Coast Light Rail carries tourists and locals through the city’s buzzing central. It’s a head-turning platform for brands that want big reach and high frequency.
Around 4.5 million people visit the Gold Coast’s flagship theme parks each year and one service links them all: the Gold Coast Double Deckers. Eight buses run 7 days a week, carrying up to twice as many passengers as a standard route bus.
5.5 % annual growth rate; outpacing Brisbane (4.5%) and all other capital cities.
10.1 % projected growth by 2028; growing faster than Brisbane (9.5%), Queensland (7.9%), and the national average (7.9%).
2.6 % population growth per year; on track to become Australia's first non-capital city to reach 1 million people by 2040.
The business owner’s guide to transit advertising is the ultimate roadmap to drive brand uplift and revenue. Unlock the full potential of out-of-home media and get your business on the road.
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Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
