GoTransit Media Group\u2019s COO, Rick Chapman said he was pleased to see such a strong uptake for the light rail transit advertising with Newcastle Permanent commencing the first campaign this week.<\/p>\n\n\n\n
Chapman said: \u201cLong term Newcastle businesses including NIB, the University of Newcastle as well as Newcastle Permanent who are among the first organisations to take advantage of this opportunity.<\/p>\n\n\n\n
\u201cNewcastle\u2019s outdoor lifestyle ensures transit advertising a great option for local, national and international brands wanting to cut through the clutter of traditional advertising.\u201d<\/p>\n\n\n\n
He added: \u201cBest of all it cannot be affected by new technology so our client\u2019s brands are being seen by thousands of commuters and pedestrians every day of the week as the light rail traverses from the Newcastle interchange through to Civic, Queens Wharf and Newcastle Beach.\u201d<\/p>\n\n\n\n
GoTransit\u2019s head of national sales Paula Kerr-Hay said the opportunity to be able to offer both bus and light rail advertising opportunities within the same market will provide local, national and international clients with a unique opportunity to reach a broad audience from 5am to 1am seven days a week.<\/p>\n\n\n\n
Kerr-Hay said: \u201cGoTransit has been successfully operating in Newcastle for several years with our bus advertising opportunities, we employ local salespeople as well as operations staff as it is a very important market for our business.<\/p>\n\n\n\n
\u201cAdvertisers have the unique opportunity to dominate Newcastle\u2019s Out Of Home landscape with a large format wrap on the new light rail system.<\/p>\n\n\n\n
\u201cThis is one of Australia\u2019s largest transit advertising assets in a major regional centre just over two hour\u2019s drive from Australia\u2019s biggest city so I am sure this will have broad appeal to a number of clients.\u201dn Indie Agency partnerships, raising service levels and ultimately delivering greater value for clients.<\/p>\n\n\n\n