{"id":4037,"date":"2025-06-23T09:47:33","date_gmt":"2025-06-22T23:47:33","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&#038;p=4037"},"modified":"2025-09-18T08:01:02","modified_gmt":"2025-09-17T22:01:02","slug":"new-melbourne-preston-broadmeadows-expansion","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=new-melbourne-preston-broadmeadows-expansion","title":{"rendered":"121 Reasons GoTransit is Bigger in Melbourne"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Major Melbourne Expansion with 121 New Buses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re thrilled to announce our latest expansion in Victoria: the acquisition of advertising rights for 121 additional buses operating out of two key metropolitan depots: <strong>Preston and Broadmeadows<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This expansion brings our Melbourne fleet to new heights, boosting our footprint across the northern and north-western corridors of the city. These buses will begin featuring advertising from 1 July 2025, giving brands instant access to high-frequency, high-visibility routes in booming areas like Brunswick, Broadmeadows, and Preston reaching <strong>2.6 million people<\/strong> across Greater Melbourne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It follows closely on the heels of our SkyBus acquisition, building even more coverage across one of Australia&#8217;s most dynamic and fast-growing cities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re seeing strong demand from clients who want to make an impact in booming metro corridors, and this expansion gives them the coverage to do just that.\u201d said Kirrily Hirst, GoTransit\u2019s Director of Sales. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Driving Forward with Sustainability and Smarter Reach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But this isn&#8217;t just about expansion. It\u2019s about evolution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Preston and Broadmeadows fleets are part of CDC &amp; Kinetic\u2019s Zero Emission Bus (ZEB) Franchise, a cornerstone in Victoria&#8217;s clean transport plan. These buses are set to transition to electric vehicles over the coming decade, placing GoTransit firmly at the intersection of sustainable transport and forward-thinking advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re committed to growing our network in a way that\u2019s both scalable and future-ready,\u201d said Caleb Harriott, Director of Operations and Partnerships. \u201cThis expansion increases our reach today, while aligning us with the next generation of sustainable public transport.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this means more than visibility; it\u2019s alignment with purpose. Whether you&#8217;re targeting conscious consumers or want your campaign to stand out in a greener, more modern transit future, GoTransit is the platform of choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why It Matters to You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your brand wants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-frequency exposure<\/strong> across northern Melbourne&#8217;s busiest commuter routes<\/li>\n\n\n\n<li><strong>Access to emerging residential and cultural hubs<\/strong> like Preston and Brunswick<\/li>\n\n\n\n<li><strong>Alignment with sustainability goals<\/strong> and electric vehicle infrastructure<\/li>\n\n\n\n<li><strong>A seamless national campaign extension across multiple cities<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then it\u2019s time to go bigger with GoTransit in Melbourne.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotransitmediagroup4746\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 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<\/p>\n","protected":false},"featured_media":4337,"parent":0,"template":"","listing_cat":[68,72],"class_list":["post-4037","transit_post","type-transit_post","status-publish","has-post-thumbnail","hentry","listing_cat-gotransit-news","listing_cat-industry-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post\/4037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post"}],"about":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/types\/transit_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/media\/4337"}],"wp:attachment":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4037"}],"wp:term":[{"taxonomy":"listing_cat","embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Flisting_cat&post=4037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}