{"id":4259,"date":"2025-07-09T16:19:47","date_gmt":"2025-07-09T06:19:47","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&p=4259"},"modified":"2025-07-10T09:08:04","modified_gmt":"2025-07-09T23:08:04","slug":"gold-coast-marathon-2025","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=gold-coast-marathon-2025","title":{"rendered":"Smart Ad Placement: The Gold Coast Marathon 2025"},"content":{"rendered":"\n

Every year, the Gold Coast Marathon transforms the city into a buzzing hive of international energy. This year the marathon saw over 39,000 runners, spectators from more than 50 countries, and 200,000+ visitors. Marketers and buyers need to see this more than just a race; it’s a prime opportunity for brands to engage a live, mobile audience.<\/p>\n\n\n\n

And for transit advertising, it\u2019s our playing field.<\/p>\n\n\n\n

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Why Transit Advertising Was the Champion of the Weekend<\/h2>\n\n\n\n

We believe the best advertising doesn’t interrup; it integrates. During the marathon, s<\/strong>mart ad placements allowed brands to move with the crowd, embedding themselves into the race experience from dawn to dusk.<\/p>\n\n\n\n

Light Rail Ads: Riding Alongside the Action<\/h3>\n\n\n\n

The Gold Coast light rail became a central artery of movement during the weekend. Running every 6.5 minutes from 4 AM, it was the spectator\u2019s secret weapon used to follow runners along the course. We turned these trams into rolling brand ambassadors, featuring:<\/p>\n\n\n\n

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Garmin<\/strong> \u2013 trusted by athletes<\/p>\n<\/div><\/div>\n\n\n\n

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Voltaren<\/strong> \u2013 relieving the pain of performance<\/p>\n<\/div><\/div>\n\n\n\n

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Musashi<\/strong> \u2013 fueling strength and recovery<\/p>\n<\/div><\/div>\n\n\n\n

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Foot Locker<\/strong> \u2013 stepping into sports culture<\/p>\n<\/div><\/div>\n\n\n\n

Taxi Advertising: Lighting Up the Night Scene<\/h3>\n\n\n\n

As the day\u2019s race ended, the night scene picked up. On Orchid Avenue, and through the casino and nightlife districts, branded taxis took over. Most notably, we featured Dracula\u2019s, catching the eyes of those heading out for post-marathon celebrations.<\/p>\n\n\n\n

In a sea of people, these taxis stood out offering maximum exposure in the heart of after-dark foot traffic. <\/p>\n\n\n\n

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High-Impact Event Stats That Made It All Work<\/h2>\n\n\n\n

Let\u2019s talk numbers. This year\u2019s Gold Coast Marathon was a marketer\u2019s dream:<\/p>\n\n\n\n