{"id":4779,"date":"2025-08-29T10:48:55","date_gmt":"2025-08-29T00:48:55","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&#038;p=4779"},"modified":"2025-09-18T07:58:39","modified_gmt":"2025-09-17T21:58:39","slug":"breast-cancer-trials-newcastle","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=breast-cancer-trials-newcastle","title":{"rendered":"Supporting Breast Cancer Trials: Front-and-centre in the Heart of Newcastle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At GoTransit Media Group, we believe transit advertising is more than a marketing tool\u2014it\u2019s a moving platform for change. That\u2019s why we were proud to support Breast Cancer Trials with a powerful campaign in Newcastle, New South Wales, helping take their life-saving message directly to the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For five weeks, Newcastle commuters can&#8217;t miss the striking pink visuals of two full-wrap buses and a triple light rail wrap. With more than 3,620 passengers daily, this campaign turned everyday journeys into moments of awareness, sparking conversations and drawing attention to the vital work Breast Cancer Trials is doing across Australia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-1024x505.jpg\" alt=\"\" class=\"wp-image-4780\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-1024x505.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-300x148.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-768x379.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-1536x758.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-LR-9-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising in Newcastle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Newcastle is a vibrant city on the move, and transit advertising in NSW ensures messages travel with people where they live, work, and connect. By wrapping buses and trams, this campaign embedded an important cause into the daily lives of thousands proving once again that out-of-home advertising in NSW is one of the most effective ways to reach the community at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Special Word From Breast Cancer Trials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Breast Cancer Trials shared their appreciation for the collaboration:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThank you to GoTransit for making the advertising process so easy. We were thrilled with the results of our bus and tram advertising and the creative process. The final artwork looked fantastic and helped to really draw attention to our campaign! Our Sales Director, John Kelly, was very helpful and responsive and was genuinely interested in our campaign goals.\u201d<\/em><br>\u2014 <strong>Anna Fitzgerald, Communications Manager, Breast Cancer Trials<\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-1024x683.jpg\" alt=\"\" class=\"wp-image-4783\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-1024x683.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-300x200.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-768x512.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-1536x1025.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8798-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-683x1024.jpg\" alt=\"\" class=\"wp-image-4781\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-683x1024.jpg 683w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-200x300.jpg 200w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-768x1152.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-1024x1536.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-1365x2048.jpg 1365w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/Direct-Sales-Team-1785-scaled.jpg 1366w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">A special recognition goes to John Kelly, GoTransit Sales Director, whose dedication and responsiveness ensured this campaign not only looked spectacular but also aligned perfectly with the goals of Breast Cancer Trials. His commitment highlights the people-first approach we take with every project.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By taking to the streets with Breast Cancer Trials, we\u2019ve helped ensure their message keeps moving, reaching thousands every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At GoTransit, we\u2019re proud to show how public transport can carry not just people, but also powerful stories of hope, research, and change.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-1024x684.jpg\" alt=\"\" class=\"wp-image-4782\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-1024x684.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-300x200.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-768x513.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-1536x1027.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/08\/90455-Breast-Cancer-Trials-8802-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 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c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotransitmediagroup4746\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Links:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want to learn more about how you can help? Visit <a href=\"https:\/\/www.breastcancertrials.org.au\/donate-to-breast-cancer-research\/\">Donate To Breast Cancer Research | Breast Cancer Trials<\/a><\/li>\n\n\n\n<li>Advertising Opportunities in NSW: <a href=\"https:\/\/gotransit.com.au\/location\/nsw\/\">New South Wales Transit Advertising | GoTransit<\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>GoTransit partnered with Breast Cancer Trials to launch a bold transit advertising campaign across Newcastle, NSW, using buses and trams to spread life-saving awareness every day.<\/p>\n","protected":false},"featured_media":4780,"parent":0,"template":"","listing_cat":[69,70],"class_list":["post-4779","transit_post","type-transit_post","status-publish","has-post-thumbnail","hentry","listing_cat-client-spotlight","listing_cat-meet-the-team"],"acf":[],"_links":{"self":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post\/4779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post"}],"about":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/types\/transit_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/media\/4780"}],"wp:attachment":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4779"}],"wp:term":[{"taxonomy":"listing_cat","embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Flisting_cat&post=4779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}