{"id":5158,"date":"2025-10-23T08:55:18","date_gmt":"2025-10-22T21:55:18","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&#038;p=5158"},"modified":"2025-10-23T08:55:19","modified_gmt":"2025-10-22T21:55:19","slug":"where-summer-advertising-works-hardest","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=where-summer-advertising-works-hardest","title":{"rendered":"Where summer transit advertising in Australia works hardest"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When Aussies hit the road each summer, they don\u2019t leave their wallets at home. That\u2019s your cue to be seen in the places they actually holiday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is your quick, strategic run sheet of high\u2011dwell, high\u2011delight regional markets where GoTransit has availability across bus, light rail and taxi formats this summer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Queensland: Big\u2011ticket icons, bigger footfall<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gold Coast<\/strong> \u2013 The nation\u2019s theme\u2011park capital funnels family traffic along the northern corridor all season (Sea World, Movie World, Wet\u2019n\u2019Wild, Dreamworld). Think family attractions, retail, and dining precincts. <\/li>\n\n\n\n<li><strong>Cairns<\/strong> \u2013 Gateway to the <strong>Great Barrier Reef<\/strong>, the trip most visitors plan their entire break around. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-1024x819.jpg\" alt=\"\" class=\"wp-image-5130\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-1024x819.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-300x240.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-768x614.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-1536x1229.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Cairns-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">New South Wales: Coastlines, cool breezes and World Heritage vistas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Byron Bay<\/strong> \u2013 Surf, sunsets and that relaxed\u2011lux vibe; ideal for lifestyle, wellness and premium FMCG creatives. <\/li>\n\n\n\n<li><strong>Port Stephens<\/strong> \u2013 Laid\u2011back bays, dolphin cruises and sand\u2011boarding adventures draw families all summer\u2014hello, multi\u2011generational reach. <\/li>\n\n\n\n<li><strong>Jervis Bay \/ Nowra<\/strong> \u2013 Famous white sands and crystalline waters (take a bow, White Sands Walk). <\/li>\n\n\n\n<li><strong>Blue Mountains<\/strong> \u2013 A World Heritage\u2011listed escape with wildflowers popping through the warmer months; perfect for weekender and day\u2011trip messaging. <\/li>\n\n\n\n<li><strong>Newcastle<\/strong> \u2013 Beaches + buzzing dining scene = high frequency for food, bev and entertainment creatives across CBD and foreshore routes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-1024x819.jpg\" alt=\"\" class=\"wp-image-5147\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-1024x819.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-300x240.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-768x614.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-1536x1229.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Byron-Bay-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Victoria: Wine country to waterside rituals<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bendigo<\/strong> \u2013 A proud wine region with cellar doors and heritage streets; great for premium, culture and events advertisers. <\/li>\n\n\n\n<li><strong>Mornington Peninsula<\/strong> \u2013 Beaches, wineries and hot\u2011spring days; strong short\u2011break traffic from Melbourne across the peninsula grid.<\/li>\n\n\n\n<li><strong>Yarra Ranges<\/strong> \u2013 National\u2011park escapes, towering mountain ash and scenic drives; leverage long\u2011drive formats with simple, legible creative. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-1024x819.jpg\" alt=\"\" class=\"wp-image-5160\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-1024x819.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-300x240.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-768x614.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-1536x1229.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/josh-summerfield-oxRYpIo01Dc-unsplash-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Western Australia: Postcard\u2011perfect<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Esperance<\/strong> \u2013 Lucky Bay in Cape Le Grand serves up blindingly white sand and turquoise shallows\u2014premium nature and family audiences abound. <\/li>\n\n\n\n<li><strong>Broome<\/strong> \u2013 Iconic Cable Beach camel rides at sunset; time your message to late\u2011afternoon flows to and from the beach. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-1024x819.jpg\" alt=\"\" class=\"wp-image-5126\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-1024x819.jpg 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-300x240.jpg 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-768x614.jpg 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-1536x1229.jpg 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2025\/10\/Esperance-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">South Australia: The cellar\u2011door classic<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Barossa Valley<\/strong> \u2013 One of the world\u2019s benchmark wine regions; speak to provenance, gifting and indulgence across townships and approach roads. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tasmania: Culture, peaks and plates<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hobart<\/strong> \u2013 Spend a day between MONA and kunanyi \/ Mount Wellington; perfect for arts, dining and experience\u2011led brands riding CBD\u2013waterfront\u2013mountain flows.<\/li>\n\n\n\n<li><strong>Launceston<\/strong> \u2013 Gateway to the Tamar Valley vineyards and standout local seafood; align with gourmet trails and city\u2011to\u2011vineyard connectors. <\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why transit OOH wins these holiday markets<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Context = conversion.<\/strong> Your message lands precisely where choices are made: what to eat, book, see or buy next.<\/li>\n\n\n\n<li><strong>Unmissable on the move.<\/strong> Buses and light rail dominate holiday town sightlines.<\/li>\n\n\n\n<li><strong>High dwell without the scroll.<\/strong> Summer means queues, promenades and slow traffic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve got summer inventory live across these markets now. Lock placements while travellers lock in plans and have your brand ride shotgun on The Great Aussie Roadtrip.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotransitmediagroup4746\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience Gold Coast: Theme parks overview. <a href=\"https:\/\/experiencegoldcoast.com\/things-to-do\/theme-parks-and-attractions?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Gold Coast<\/a><\/li>\n\n\n\n<li>Tourism Australia: Gold Coast theme parks. <a href=\"https:\/\/www.australia.com\/en-my\/places\/gold-coast-and-surrounds\/theme-parks.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">australia.com<\/a><\/li>\n\n\n\n<li>Queensland.com: Cairns &amp; Great Barrier Reef destination guide. <a href=\"https:\/\/www.queensland.com\/nz\/en\/places-to-see\/destinations\/cairns-and-great-barrier-reef?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Queensland<\/a><\/li>\n\n\n\n<li>Great Barrier Reef Marine Park Authority: official site. <a href=\"https:\/\/www2.gbrmpa.gov.au\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Great Barrier Reef Marine Park Authority<\/a><\/li>\n\n\n\n<li>Visit NSW: Byron Bay destination page. <a href=\"https:\/\/www.visitnsw.com\/destinations\/north-coast\/byron-bay-area\/byron-bay?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">VisitNSW<\/a><\/li>\n\n\n\n<li>Visit NSW: Port Stephens destination page. <a href=\"https:\/\/www.visitnsw.com\/uk\/destinations\/north-coast\/port-stephens-area?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">VisitNSW<\/a><\/li>\n\n\n\n<li>Visit NSW: Hyams Beach \/ White Sands Walk. <a href=\"https:\/\/www.visitnsw.com\/destinations\/south-coast\/jervis-bay-and-shoalhaven\/hyams-beach?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">VisitNSW<\/a><\/li>\n\n\n\n<li>UNESCO: Greater Blue Mountains Area World Heritage listing. <a href=\"https:\/\/whc.unesco.org\/en\/list\/917\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">UNESCO World Heritage Centre<\/a><\/li>\n\n\n\n<li>NSW National Parks: Blue Mountains National Park. <a href=\"https:\/\/www.nationalparks.nsw.gov.au\/visit-a-park\/parks\/blue-mountains-national-park?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">NSW National Parks<\/a><\/li>\n\n\n\n<li>Visit NSW: Newcastle destination page. <a href=\"https:\/\/www.visitnsw.com\/destinations\/north-coast\/newcastle-area?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">VisitNSW<\/a><\/li>\n\n\n\n<li>Wine Australia: Bendigo wine region profile. <a href=\"https:\/\/www.wineaustralia.com\/market-insights\/regions-and-varieties\/victoria-wines\/bendigo?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Australia<\/a><\/li>\n\n\n\n<li>Visit Mornington Peninsula: official tourism site. <a href=\"https:\/\/www.visitmorningtonpeninsula.org\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Mornington Peninsula<\/a><\/li>\n\n\n\n<li>Parks Victoria: Yarra Ranges National Park. <a href=\"https:\/\/www.parks.vic.gov.au\/places-to-see\/parks\/yarra-ranges-national-park?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Parks Victoria<\/a><\/li>\n\n\n\n<li>Tourism Western Australia: Lucky Bay (Esperance). <a href=\"https:\/\/www.westernaustralia.com\/en\/attraction\/lucky-bay\/56b267c62880253d74c4ff4c?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Western Australia<\/a><\/li>\n\n\n\n<li>Tourism Western Australia: Camel rides on Cable Beach (Broome). <a href=\"https:\/\/www.westernaustralia.com\/us\/things-to-do\/nature-and-wildlife\/wildlife-encounters\/camel-ride-on-cable-beach?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Western Australia<\/a><\/li>\n\n\n\n<li>Tourism Australia: Guide to the Barossa Valley. <a href=\"https:\/\/www.australia.com\/en-sg\/places\/adelaide-and-surrounds\/guide-to-the-barossa-valley.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">australia.com<\/a><\/li>\n\n\n\n<li>MONA: Museum of Old and New Art official site. <a href=\"https:\/\/mona.net.au\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mona<\/a><\/li>\n\n\n\n<li>Discover Tasmania: kunanyi \/ Mount Wellington guide. <a href=\"https:\/\/www.discovertasmania.com.au\/regions\/hobart-and-south\/mount-wellington\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Tasmania<\/a><\/li>\n\n\n\n<li>Discover Tasmania: Tamar Valley guide. <a href=\"https:\/\/www.discovertasmania.com.au\/regions\/launceston-and-north\/tamar-valley\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Tasmania<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Aussies hit the highway over summer, wallets clock off and tap\u2011to\u2011pay clocks on so put your brand where the splurge happens: on the road and in regional hotspots.<\/p>\n","protected":false},"featured_media":5184,"parent":0,"template":"","listing_cat":[72],"class_list":["post-5158","transit_post","type-transit_post","status-publish","has-post-thumbnail","hentry","listing_cat-industry-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post\/5158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post"}],"about":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/types\/transit_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5158"}],"wp:term":[{"taxonomy":"listing_cat","embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Flisting_cat&post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}