{"id":5191,"date":"2025-10-29T17:29:57","date_gmt":"2025-10-29T06:29:57","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&p=5191"},"modified":"2025-10-29T17:29:58","modified_gmt":"2025-10-29T06:29:58","slug":"how-to-make-the-most-of-budget%e2%80%91friendly-taxi-backs","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=how-to-make-the-most-of-budget%e2%80%91friendly-taxi-backs","title":{"rendered":"How to Make the Most of Budget\u2011Friendly Taxi Backs"},"content":{"rendered":"\n

Why taxi backs punch above their size<\/h2>\n\n\n\n

If you’re in a city, there is no doubt you will encounter a taxi multiple times every minute. They slowly crawl through the high-footfall areas and repeat routes creating frequent exposure. <\/p>\n\n\n\n

That frequency matters. In OOH, more exposures correlate with better measured performance, so plan for repetition rather than one grand gesture<\/p>\n\n\n\n

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Strategy: buy for frequency, then pace for outcomes<\/h2>\n\n\n\n

It’s true, there is strength in numbers. Taxi backs have the lowest Production and Installation costs on the roster, as well as the lowest weekly media rate, so buy in large quantities to maximise your ROI. Let them see you everywhere! <\/p>\n\n\n\n

When you begin planning your strategy, consider these four points:<\/p>\n\n\n\n

1) High frequency beats \u201cjust being there.\u201d<\/strong> Think fleets, not onesies. More taxi backs = more repeat encounters in the same corridors your audience travels.<\/p>\n\n\n\n

2) Burst vs sustain setup<\/strong><\/p>\n\n\n\n