{"id":6004,"date":"2026-03-05T12:41:08","date_gmt":"2026-03-05T01:41:08","guid":{"rendered":"https:\/\/gotransit.com.au\/?post_type=transit_post&#038;p=6004"},"modified":"2026-03-05T12:41:09","modified_gmt":"2026-03-05T01:41:09","slug":"skybus-f1-grand-prix-2026","status":"publish","type":"transit_post","link":"https:\/\/gotransit.com.au\/?transit_post=skybus-f1-grand-prix-2026","title":{"rendered":"KitKat &amp; Kayo Sports ride SkyBus into the F1\u00ae Grand Prix weekend"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Melbourne\u2019s Formula 1\u00ae Australian Grand Prix is back, and the city is in full race-weekend mode. With the event running across the weekend at Albert Park, thousands of fans are arriving through Melbourne Airport ready to hit the track.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where our SkyBus Melbourne City Express fleet steps in and transports the sports biggest fans to event; becoming their first and last impression. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this weekend\u2019s Grand Prix, GoTransit Media Group has two standout SkyBus takeovers on road:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>OpenMind\u2019s client: KitKat (Nestl\u00e9)<\/strong> activating as Formula 1\u2019s <em>Official Chocolate Bar<\/em> with a bold red wrap that\u2019s instantly recognisable, without even having to show the product. <\/li>\n\n\n\n<li><strong>Mindshare\u2019s client: Kayo Sports<\/strong> promoting live F1 viewing and reinforcing Kayo as a major destination for motorsport streaming in Australia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Perfect for a weekend when Melbourne\u2019s foot traffic, visitor movement, and social sharing spike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-1024x640.png\" alt=\"\" class=\"wp-image-6005\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-1024x640.png 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-300x188.png 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-768x480.png 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-1536x960.png 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Nestle-Kit-Kat-Skybus-2048x1280.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why SkyBus is a smart play for F1 weekend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SkyBus advertising is built for moments like this because it sits at the intersection of audience + intent + visibility:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Context-first creative:<\/strong> Designs that feel native to the moment (race-week urgency, travel mode, fan anticipation).<\/li>\n\n\n\n<li><strong>Scale + consistency:<\/strong> A fleet presence that turns multiple trips into cumulative impact.<\/li>\n\n\n\n<li><strong>Bookend effect:<\/strong> For many visitors, SkyBus is both the first and last brand canvas they see in Melbourne.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-1024x640.png\" alt=\"\" class=\"wp-image-6006\" srcset=\"https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-1024x640.png 1024w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-300x188.png 300w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-768x480.png 768w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-1536x960.png 1536w, https:\/\/gotransit.com.au\/wp-content\/uploads\/2026\/03\/Kayo-Sports-SkyBus-2048x1280.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">On-road thanks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A special acknowledgement to Kylie Thompson (Agency Sales Director), who brought both campaigns on road, and to the teams at OPENMIND (WPP Media) and Mindshare for scaling these executions across Melbourne\u2019s SkyBus network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/gotransitmediagroup\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotransitmediagroup4746\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Sources:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.formula1.com\/en\/racing\/2026\/australia\">Formula 1 \u2013 Australian Grand Prix 2026 schedule and event info<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.grandprix.com.au\/\">Australian Grand Prix (official site)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.melbourneairport.com.au\/bus-services\">Melbourne Airport \u2013 SkyBus service details<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.skybus.com.au\/southern-cross-station\/\">SkyBus \u2013 Melbourne City Express \/ Southern Cross Station<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/corp.formula1.com\/formula-1-welcomes-kitkat-as-its-official-chocolate-bar-partner\/\">Formula 1 x KitKat partnership announcement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.kitkat.com\/formula1\">KitKat F1 partnership page<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/speedcafe.com\/f1-news-2026-formula-1-australian-grand-prix-melbourne-start-time-how-to-watch-tv-times-live-stream-schedule-details-albert-park-weather\/\">Kayo Sports and F1 viewing (AU coverage mentions Kayo)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>GoTransit Media Group\u2019s Melbourne SkyBus fleet is turning airport transfers into a moving billboard moment for the Formula 1\u00ae Australian Grand Prix 2026. This weekend, KitKat and Kayo Sports welcome arriving fans with bold, full-vehicle branding built for maximum first-impression impact.<\/p>\n","protected":false},"featured_media":6008,"parent":0,"template":"","listing_cat":[69],"class_list":["post-6004","transit_post","type-transit_post","status-publish","has-post-thumbnail","hentry","listing_cat-client-spotlight"],"acf":[],"_links":{"self":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post\/6004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/transit_post"}],"about":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/types\/transit_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=\/wp\/v2\/media\/6008"}],"wp:attachment":[{"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6004"}],"wp:term":[{"taxonomy":"listing_cat","embeddable":true,"href":"https:\/\/gotransit.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Flisting_cat&post=6004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}