Connect with customers on the move
The Central Coast, home to 350,000 residents as of 2023, offers a unique blend of retirees, families, and commuters. The coastal lifestyle attracts a diverse population with a median age of 43 and 28% SINKS and DINKS households. Therefore, the area presents a mature market with pockets of younger demographics. The workforce is strong in the healthcare, social services, and retail sectors, with a significant commuter population to Sydney. This mix creates opportunities for targeted advertising that speaks to both the local lifestyle and urban connections.
