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4 Reasons to Advertise in the Gold Coast

Year-Round Crowds

The Gold Coast attracts over 12 million visitors every year, on top of a fast-growing local population of more than 650,000 residents. Sunshine, world-class beaches and a packed events calendar keep foot traffic strong every month - not just in school holidays!

A Fast-Growing SEQ Powerhouse

New housing estates, light-rail expansions and the build-up to the Brisbane 2032 Olympic Games are fuelling a South-East Queensland boom. Businesses are moving in, infrastructure spend is surging, and the Gold Coast economy is projected to grow above the Queensland average through 2032.

Transit OOH Rules the GC

Buses, taxis, and the G:link light rail dominate the eye-line of locals and tourists moving between beaches, shopping precincts and event hubs. Unlike digital ads that can be skipped, transit OOH delivers unavoidable, high-frequency reach across the entire coastal strip.

Event-Driven Spikes You Can Plan Around

From the Gold Coast 500 Supercars to the Magic Millions Racing Carnival, Schoolies Week, surfing championships and major music festivals, the city’s calendar is packed with predictable surges of visitors. Plan your campaign around these peaks to maximise ROI.

City of Opportunity

The Gold Coast is experiencing an economic boom, becoming Australia’s leading regional economy by consistently outpacing national growth rates. Driven by strong performance across diverse sectors, this momentum positions the city as a thriving hub for businesses and investment opportunities.

5.5 % annual growth rate; outpacing Brisbane (4.5%) and all other capital cities.

10.1 % projected growth by 2028; growing faster than Brisbane (9.5%), Queensland (7.9%), and the national average (7.9%).

2.6 % population growth per year; on track to become Australia's first non-capital city to reach 1 million people by 2040.

Gold Coast Solutions

Bus Advertising

With a fleet of 296, we’ll get your brand seen on the street. Gold Coast buses cover major tourist hubs, the airport, residential areas, and commercial estates from Coomera to Tweed Heads.

Light Rail Advertising

Running every 10 minutes from Helensvale to Broadbeach, the Gold Coast Light Rail carries tourists and locals through the city’s buzzing central. It’s a head-turning platform for brands that want big reach and high frequency.

Taxi Advertising

Want to reach people off the beaten path, right at the kerb? Explore the Gold Coast’s taxi advertising: maxi taxis, 4-door sedan sides and backs.

Double Decker Advertising

Around 4.5 million people visit the Gold Coast’s flagship theme parks each year and one service links them all: the Gold Coast Double Deckers. Eight buses run 7 days a week, carrying up to twice as many passengers as a standard route bus.

Why GoTransit?

GoTransit reaches more than 14 million Australians through the power of movement. That’s over half of Australia’s population.

Claim offer

"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time and with terrific results, which is a testament to how hard the team are working behind the scenes."

Nick Garrick Investment Executive, KFC Account

"GoTransit and our account manager, Leanne, are a pleasure to work with. Proposals are quick, design support is excellent, and submission details are clear. Their creative deadline reminders are especially helpful for our small team."

Non Jenings Head of Marketing, Strut n Fret (National)

"After years of bus advertising, we jumped at the chance to showcase our branding on Maxi Taxis. Their 24-hour presence across the Gold Coast gave us key exposure. We now have 10 taxis, and the results have greatly boosted our brand visibility."

Chempro (QLD)

"I’m very happy with GoTransit’s service from start to finish. Their team was helpful and professional, achieving our brand awareness goals. With 5 buses in Hobart, we reached the public effectively. Excellent value for money!"

Josh Polea-Vizcarra Regional Franchisor, Jim's Cleaning (TAS)

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"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."

Adam MacDougal, The Man Shake