Download the Greater Melbourne Media Kit
96 % Population 14+ reached across the nominated Melbourne markets, according to MOVE.
4.88 mil potential audience.
600 + buses across the Melbourne network.
The GoTransit Melbourne network spans inner-city neighbourhoods, established suburban markets and some of the city’s fastest-growing corridors.
Download Greater Melbourne Coverage Map
GoTransit has expanded its Greater Melbourne network with new depots in West Footscray and Melton, extending coverage deeper into Melbourne’s fast-growing west.
Those fleets join operations across Tullamarine, Sunshine, Oakleigh, Cranbourne, Brunswick, Wyndham, Preston, Broadmeadows and Pakenham.
Download the Greater Melbourne Media Kit to learn more
SkyBus double-deckers give major brands a commanding presence along the Melbourne City Express route, connecting Melbourne Airport with the heart of the CBD.
During peak periods, buses depart every 10 minutes, delivering frequent visibility among valuable business and leisure audiences entering Melbourne.
Their scale, premium positioning and unmistakable red canvas make them impossible to miss.
Our latest offering in premium transit advertising formats!
SkyBus suburban express route buses extend brand visibility across the Sunshine, Eastern and Peninsula routes, connecting Melbourne Airport with key suburban communities.
They are the perfect addition to a Melbourne gateway campaign, expanding its reach beyond the CBD and creating a stronger presence across Greater Melbourne.
Large-format creative moves through the environments where people live, work and commute.
You can't switch transit off. Your campaign stays visible throughout the day.
Multiple routes carry your message across the market, creating repeated exposure on the move.
Confidence that what you book is what runs, with proof of posting every time.
How effective is transit advertising?
Transit advertising is the #1 recalled out-of-home format – with 9 out of 10 people leaving the home each day it’s no surprise this format provides repeated exposure and maximum visibility to a local audience.
Bus advertising can’t be blocked or switched off, and offers a large-format space to leave a lasting impression.
How much of Melbourne can GoTransit reach?
GoTransit reaches an estimated 94% of the population aged 14+ across its nominated Melbourne markets, according to MOVE data, connecting brands with audiences across key metropolitan markets and growth corridors.
Where does GoTransit operate across Melbourne?
Our network spans Melbourne’s north, north-west, west and south-east, including markets such as Tullamarine–Broadmeadows, Preston–Brunswick, Sunshine, West Footscray, Melton, Wyndham, Oakleigh, Cranbourne and Pakenham.
Can I target specific Melbourne markets?
Yes. Campaigns can be planned around specific markets and corridors, helping you align transit activity with the locations and audiences most relevant to your brief.
How is GoTransit’s Melbourne reach measured?
Our Melbourne audience reach is supported by MOVE data, providing agencies and advertisers with an independent view of the audiences reached across our nominated markets.
Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
