Download the Greater Melbourne Media Kit to learn more
How big is BIG? Coverage Map Why Melbourne? Testimonials Gallery

How big is BIG?

96 % Population 14+ reached across the nominated Melbourne markets, according to MOVE.

4.88 mil potential audience.

600 + buses across the Melbourne network.

More of Melbourne. More opportunities to be seen.

See how Melbourne moves.

The GoTransit Melbourne network spans inner-city neighbourhoods, established suburban markets and some of the city’s fastest-growing corridors.

Download Greater Melbourne Coverage Map

The Melbourne network has grown...

…and we’re getting bigger.

GoTransit has expanded its Greater Melbourne network with new depots in West Footscray and Melton, extending coverage deeper into Melbourne’s fast-growing west.

Those fleets join operations across Tullamarine, Sunshine, Oakleigh, Cranbourne, Brunswick, Wyndham, Preston, Broadmeadows and Pakenham.

Download the Greater Melbourne Media Kit to learn more

Why advertisers are choosing GoTransit.

Unmissable.

Large-format creative moves through the environments where people live, work and commute.

Always on.

You can't switch transit off. Your campaign stays visible throughout the day.

Build for reach.

Multiple routes carry your message across the market, creating repeated exposure on the move.

The GoTransit Guarantee.

Confidence that what you book is what runs, with proof of posting every time.

"I want to thank Pat and GoTransit Media Group in Golf Parks infancy. Building a brand and representation can be challenging however working with Pat and understanding the power of bus advertising has been fantastic and rewarding way to connect to the community across Hobart."

Darren DeLacy Managing Director, Golf Park (TAS)

"We searched for an avenue that would make it easy for the public to identify market leadership and have found our investment in bus advertising with GoTransit has elevated our brand presence well beyond expectation. Thank you to the team at GoTransit, you have been incredibly helpful."

Wade Lockrey Sales Director, Ray White Toowoomba (QLD)

"After years of bus advertising, we jumped at the chance to showcase our branding on Maxi Taxis. Their 24-hour presence across the Gold Coast gave us key exposure. We now have 10 taxis, and the results have greatly boosted our brand visibility."

Chempro (QLD)

"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time and with terrific results, which is a testament to how hard the team are working behind the scenes."

Nick Garrick Investment Executive, KFC Account

McDonald's

Twin Portraits
Sunshine

Intrepid

Megaside
Sunshine

VAHS - Flip the Vape

Twin Portrait
Cranbourne

Woolworths

Twin Portrait
Sunshine

Frequently asked questions

How effective is transit advertising?

Transit advertising is the #1 recalled out-of-home format – with 9 out of 10 people leaving the home each day it’s no surprise this format provides repeated exposure and maximum visibility to a local audience.

Bus advertising can’t be blocked or switched off, and offers a large-format space to leave a lasting impression.

How much of Melbourne can GoTransit reach?

GoTransit reaches an estimated 94% of the population aged 14+ across its nominated Melbourne markets, according to MOVE data, connecting brands with audiences across key metropolitan markets and growth corridors.

Where does GoTransit operate across Melbourne?

Our network spans Melbourne’s north, north-west, west and south-east, including markets such as Tullamarine–Broadmeadows, Preston–Brunswick, Sunshine, West Footscray, Melton, Wyndham, Oakleigh, Cranbourne and Pakenham.

Can I target specific Melbourne markets?

Yes. Campaigns can be planned around specific markets and corridors, helping you align transit activity with the locations and audiences most relevant to your brief.

How is GoTransit’s Melbourne reach measured?

Our Melbourne audience reach is supported by MOVE data, providing agencies and advertisers with an independent view of the audiences reached across our nominated markets.

1MOVE Market Analysis, P14+, ROTS, 2 Megasides, 26 weeks. Projected results vary by market.

2GoTransit

3victorianchamber.com.au

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"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."

Adam MacDougal, The Man Shake