GoTransit Media Group is expanding its Melbourne reach with 121 new buses added to its advertising fleet from the Preston and Broadmeadows depots.
Major Melbourne Expansion with 121 New Buses
We’re thrilled to announce our latest expansion in Victoria: the acquisition of advertising rights for 121 additional buses operating out of two key metropolitan depots: Preston and Broadmeadows.
This expansion brings our Melbourne fleet to new heights, boosting our footprint across the northern and north-western corridors of the city. These buses will begin featuring advertising from 1 July 2025, giving brands instant access to high-frequency, high-visibility routes in booming areas like Brunswick, Broadmeadows, and Preston reaching 2.6 million people across Greater Melbourne.
It follows closely on the heels of our SkyBus acquisition, building even more coverage across one of Australia’s most dynamic and fast-growing cities.
“We’re seeing strong demand from clients who want to make an impact in booming metro corridors, and this expansion gives them the coverage to do just that.” said Kirrily Hirst, GoTransit’s Director of Sales.
Driving Forward with Sustainability and Smarter Reach
But this isn’t just about expansion. It’s about evolution.
The Preston and Broadmeadows fleets are part of CDC & Kinetic’s Zero Emission Bus (ZEB) Franchise, a cornerstone in Victoria’s clean transport plan. These buses are set to transition to electric vehicles over the coming decade, placing GoTransit firmly at the intersection of sustainable transport and forward-thinking advertising.
“We’re committed to growing our network in a way that’s both scalable and future-ready,” said Caleb Harriott, Director of Operations and Partnerships. “This expansion increases our reach today, while aligning us with the next generation of sustainable public transport.”
For brands, this means more than visibility; it’s alignment with purpose. Whether you’re targeting conscious consumers or want your campaign to stand out in a greener, more modern transit future, GoTransit is the platform of choice.
Why It Matters to You
If your brand wants:
- High-frequency exposure across northern Melbourne’s busiest commuter routes
- Access to emerging residential and cultural hubs like Preston and Brunswick
- Alignment with sustainability goals and electric vehicle infrastructure
- A seamless national campaign extension across multiple cities
Then it’s time to go bigger with GoTransit in Melbourne.
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