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Helping businesses become part of their customers’ daily journeys since 2010.

GoTransit Media Group is the revenue engine for businesses using transit out-of-home advertising, helping tell their stories directly to customers as they journey on buses, taxis, and light rail around Australia.

18000 + Bus, Taxi and Light Rail advertising panels installed across 7 capital cities and 400 regional communities.

14 + Years of connecting with customers on the move.

70 + Team of full-time staff specialising in transit out-of-home advertising.

End-to-end solutions

Count on us for all of your transit out-of-home advertising needs, from choosing the right media locations for your brand to designing and installing the ad creative. If you don’t have an in-house creative team or you simply want to outsource the whole process, we’ll deliver an outstanding campaign tailored just for you.

GoTransit Media Group was founded in late 2010 by media executives Rob Gamble and Rick Chapman, along with their long-term shareholder Australia’s Associated Media Investments.

Recognised as a market leader in the Transit Advertising sector, GoTransit’s team of 70+ full-time staff prides themselves on building outstanding partnerships with a high standard of advertising opportunities and state of the art technology.

Reliably excellent service

We pride ourselves on our high level of service. It’s why we take the time to understand your brand, project parameters, and vision to create an out-of-home advertising campaign that delivers on your goals. From the first phone call to the final campaign report, your happiness is our priority.

 

Mass reach where it matters

No one else can match our reach: we operate transit out-of-home advertising in 7 capital cities and more than 400 regional communities across Australia, including the nation’s fastest-growing regions in Geelong, Wollongong, Newcastle, the Gold Coast and the Sunshine Coast.

GoTransit prides itself on offering a unique and impressive in-house creative department which consistently delivers outstanding designs to its clients, from concept to reality.

Each year we design and install 1,000’s of eye-catching campaigns for our clients, creating maximum impact and optimising engagement with their target audience.

All types of commuter transit

Let us manage your out-of-home advertising across all types of daily transit: buses, light rail and taxis. If it moves, we can use it to elevate your brand. Plus, it’s easier to have one transit out of home specialist that knows your brand inside-out and can handle all of the nitty-gritty details across the regions and markets that matter.

Why out-of-home transit advertising should be part of your business plan

Accelerate business growth

For small business owners, transit advertising is a game-changer. It’s affordable, flexible, and super-visible.

This type of marketing targets local audiences effectively and creates repeated impressions, helping you win new customers and speed up your business growth.

Always-on advertising

Transit ads work around the clock. They’re visible all day, every day—during peak commuting times and late at night.

Commuters and pedestrians see these ads constantly as vehicles make their rounds, giving your business repeated exposure.

Raise your profile locally

Want to establish a strong local presence? Transit out-of-home ads can help you do just that. They become a frequent and familiar sight in the community, reminding people that you exist.

You can choose specific areas that align with your target market, making sure your ads reach the right audience.

Invest sustainably

Transit ads often come with a lower cost per thousand impressions (CPM) compared to TV or radio ads.

You can scale your campaign to fit your budget, whether it’s a single bus route or an entire fleet. This makes it a sustainable investment for your business.

Amplify your message

Transit out-of-home advertising amplifies your other marketing efforts. It complements digital, radio, or print campaigns, helping create a cohesive strategy that reminds people of what you offer and why you’re special.

More than metro

We are active across regional and metropolitan Australia and operate in the nation's fastest-growing markets.

Known for impact

Our point of difference is our ability to reach massive city and country audiences with unavoidable, memorable creative.

Fast & agile

We deliver tailored campaigns of all sizes, from short-burst to long-running seasonal.

End-to-end specialists

From advertising strategy and planning, in-house creative and production right through to installation.

Our story

What started as the brainchild of media executives in coastal Queensland has expanded to cover all of the nation’s major markets, reaching 14 million Australians daily—over half the population.

2010

GoTransit Media Group was founded in late 2010 by media executives Rob Gamble and Rick Chapman, along with their long-term shareholder Australia’s Associated Media Investments.

  • At acquisition the group had transit media assets covering 15 markets mainly in coastal Queensland.
  • Through the next few years the company expanded its footprint into NSW, acquiring new markets in the Central Coast and coastal northern NSW and securing long-term licensing arrangements with bus fleets in Newcastle, Ballarat, Geelong and Wodonga.

2012

JC Decaux agreement

  • Significant additional fleets and greater geographic coverage.

2014

GoTransit substantially expands its geographic base.

  • GoTransit acquired the Bus Advertising Group, which secured key markets including the ACT, Tasmania, Wollongong and a further 20 regional markets in NSW.
  • In the same year GoTransit was successful in winning the tender for the Gold Coast Light Rail and also won the tender for the Darwin Bus fleet from the Northern Territory Government.

2016

GoTransit sets up its unique and impressive in-house creative and production facility.

  • Using the latest technology for providing high quality artwork and unprecedented turnaround speeds to meet market needs.
  • We look after all aspects of the implementation of media including graphic design, printing and installation, with many of these activities undertaken from GoTransit’s Head Office on Queensland’s Sunshine Coast.

2023

Gotransit opens a new purpose built production facility to meet booming demand.

2024

GoTransit’s team grows to 70+ full-time staff, operating in 6 capital cities and more than 400 regional communities across Australia.

  • Recognised as a market leader in the Transit Advertising sector, GoTransit’s team of 70+ full-time staff prides themselves on building outstanding partnerships with a high standard of advertising opportunities and state of the art technology.
  • The company has invested heavily in industry specific electronic systems tailor made for the transit and outdoor advertising industries, capable of delivering accurate, frequent and up-to-date reports on all aspects of GoTransit’s financial and operational performance.
  • GoTransit successfully secured the tender with Transport for NSW to manage and represent all outer metropolitan markets in New South Wales, while also winning a five-year contract extension with Metro Tasmania.
  • Successfully acquired Oakleigh, Sunshine, Tullamarine & Wyndham markets, expanding our network coverage in the Melbourne area.

2025

2025 and beyond

  • Looking to the future, GoTransit will continue championing the environment and sustainable work practises.
  • As green technology advances, electric buses are added to our fleets, and new diesel models are built with High-Efficiency Enhanced Environmentally Friendly Vehicle (EEV) Diesel Engine Technology, which releases fewer emissions than older vehicles.

Your transit journey begins here.

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"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."

Adam MacDougal, The Man Shake