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Light Rail advertising
Drive your brand forward with GoTransit Light Rail advertising.
With its 100% Share of Voice Gold Coast and Newcastle Light Rails dominate the streetscapes. Operating up to 24 hours a day 7 days a week they are the largest transit format, delivering high impact and building brand leadership. With a high dwell time for drivers and pedestrians Gold Coast and Newcastle Light Rail reaches commuters, shoppers, and tourists alike in high traffic areas and major arterials.
Your transit journey begins here.
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All eyes on you
Each Gold Coast Light Rail is over 43.5 metres and are Australia’s longest light rail vehicles. Both Gold Coast and Newcastle Light Rails run right through the heart of the city, connecting key activity precincts with high frequency trips. The equivalent of a large format billboard, the Light Rail is unmatched in its ability to deliver high impact with mass reach 24 hours a day, 7 days a week.
Mass reach where it matters
With 19 stations along a 20 kilometre corridor covering some of the Gold Coast’s key health, education, commercial, retail and recreational areas, the Gold Coast Light Rail patronage numbers exceed 930,000 per month, building awareness for your brand among thousands of people every day. Newcastle Light Rail delivers premium brand exposure with huge scope for creative and running right through the heart of Newcastle for mass reach where it matters.
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"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time and with terrific results, which is a testament to how hard the team are working behind the scenes."
Nick GarrickInvestment Executive, KFC Account
"GoTransit and our account manager, Leanne, are a pleasure to work with. Proposals are quick, design support is excellent, and submission details are clear. Their creative deadline reminders are especially helpful for our small team."
Non JeningsHead of Marketing, Strut n Fret (National)
"After years of bus advertising, we jumped at the chance to showcase our branding on Maxi Taxis. Their 24-hour presence across the Gold Coast gave us key exposure. We now have 10 taxis, and the results have greatly boosted our brand visibility."
Chempro (QLD)
"I’m very happy with GoTransit’s service from start to finish. Their team was helpful and professional, achieving our brand awareness goals. With 5 buses in Hobart, we reached the public effectively. Excellent value for money!"
The Light Rail Full Wrap provides exclusive advertising covering the entire vehicle, commanding attention and captivating your audience. With 100% share of voice there is huge scope for creative and providing larger than billboard text opportunities. As the most dominant and visual public transport service to residents and visitors the Light Rail Full Wrap is unavoidable.
Light Rail Triple Carriage
The Light Rail Triple Carriage advertising format offers high visibility and creative flexibility on both sides of the Light Rail. A highly cost effective option, the Light Rail Triple Carriage showcases your brand close to retail and ideal for mass reach for short term event campaigns.
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