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Each Gold Coast Light Rail is over 43.5 metres and are Australia’s longest light rail vehicles. Both Gold Coast and Newcastle Light Rails run right through the heart of the city, connecting key activity precincts with high frequency trips. The equivalent of a large format billboard, the Light Rail is unmatched in its ability to deliver high impact with mass reach 24 hours a day, 7 days a week.
With 19 stations along a 20 kilometre corridor covering some of the Gold Coast’s key health, education, commercial, retail and recreational areas, the Gold Coast Light Rail patronage numbers exceed 930,000 per month, building awareness for your brand among thousands of people every day. Newcastle Light Rail delivers premium brand exposure with huge scope for creative and running right through the heart of Newcastle for mass reach where it matters.
The Light Rail Full Wrap provides exclusive advertising covering the entire vehicle, commanding attention and captivating your audience. With 100% share of voice there is huge scope for creative and providing larger than billboard text opportunities. As the most dominant and visual public transport service to residents and visitors the Light Rail Full Wrap is unavoidable.
The Light Rail Triple Carriage advertising format offers high visibility and creative flexibility on both sides of the Light Rail. A highly cost effective option, the Light Rail Triple Carriage showcases your brand close to retail and ideal for mass reach for short term event campaigns.
