66.01 % Of people respond to out-of-home ads on their smartphones.1
40 % Of customers have searched for a brand online after seeing out-of-home ads.
62 % Of Australian workers commute to work each day.2
Be the first brand travellers see in Melbourne and Hobart with SkyBus advertising. These high-traffic airport shuttles offer long dwell times, large-format branding, and prime positioning between terminals and the CBD.
Capture attention with full-length and three carriage light rail wraps running through two of Australia’s busiest coastal cities. With constant movement through high-footfall zones, light rail delivers sleek, high-frequency exposure your audience can’t miss.
Make a bold statement with towering double decker bus advertising in the heart of the Gold Coast. With elevated visibility and a larger canvas to work with, these mobile billboards are perfect for brands ready to be seen from every angle.
Turn heads with bold, full-vehicle advertising on Sydney Big Bus as it travels through some of the city’s most iconic and high-traffic destinations. With all-day visibility across key tourist and urban hotspots, Sydney Big Bus delivers standout brand exposure that’s impossible to ignore.
Double Decker advertising delivers top-tier visibility with a striking dual-level presence. This full wrap format captivates pedestrians and motorists alike, especially in dense cityscapes. Its elevated platform ensures your brand stands out in a sea of traffic, making it perfect for prestige campaigns, event promotions, or high-reach awareness strategies.
The Hobart SkyBus Full Wrap transforms a high-capacity airport transfer vehicle into a striking moving billboard, capturing attention from the moment visitors arrive. With expansive coverage across both sides and the rear of the bus, your brand travels along the key route between Hobart Airport and the city, reaching tourists as they begin and end their journey.
The Light Rail Full Wrap provides exclusive advertising covering the entire vehicle, commanding attention and captivating your audience. With 100% share of voice there is huge scope for creative and providing larger than billboard text opportunities. As the most dominant and visual public transport service to residents and visitors the Light Rail Full Wrap is unavoidable.
The Light Rail Triple Carriage advertising format offers high visibility and creative flexibility on both sides of the Light Rail. A highly cost effective option, the Light Rail Triple Carriage showcases your brand close to retail and ideal for mass reach for short term event campaigns.
The Melbourne Sky Bus Full Wrap transforms a high-capacity commuter double-decker into an unmissable moving billboard. With expansive coverage on both sides and the rear of the vehicle, your message is exposed to thousands passing through the airport and along Melbourne's busiest highway. This format delivers extended dwell time and repeated exposure, ideal for premium branding campaigns that demand visibility on a grand scale.
The Sydney Big Bus Full Wrap transforms an iconic double-decker sightseeing bus into a bold moving billboard, placing your brand at the centre of the city’s visitor experience. With expansive coverage across both sides and the rear of the vehicle, your message travels through Sydney’s most recognised tourist destinations and high-traffic precincts, capturing attention from local and international audiences alike.
Australia’s most powerful mobile billboard is here. GoTransit has partnered with SkyBus to give brands access to 3.3M monthly airport travellers in Melbourne. With data-rich audience insights and premium exposure from touchdown to downtown, this is transit advertising redefined.
The Gold Coast Marathon was a rolling showcase for strategic transit advertising. From light rail trams that followed the runners to taxis lighting up the nightlife, brands like Garmin, Voltaren, and Dracula’s met people exactly where they were. With 81% of attendees visiting the city, this was high-impact exposure on the move.
GoTransit’s premium light rail advertising in the Gold Coast and Newcastle gives brands 100% share of voice and unmatched city-wide impact. With massive moving canvases through high-traffic zones, these assets deliver prestige, exclusivity, and repeated exposure to millions of commuters, locals, and visitors. Ideal for major brands, it’s the ultimate way to own the streets and dominate the urban landscape.
GoTransit Media Group has launched Hobart SkyBus in partnership with ARN, expanding its premium airport transit advertising network in Australia. The new asset connects Hobart Airport with the city centre, creating a high-visibility opportunity for brands to reach valuable arrivals in Tasmania.
Chempro’s Gold Coast campaign shows the value of using transit media at scale in one of Australia’s most active regional markets. By combining taxis, buses, light rail and double deckers, the brand built a strong and consistent presence across the city.
Which marketing has the highest ROI?
ROI can be difficult to measure as each campaign may have different success metrics, and effectiveness varies depending on location, creative and your overall marketing mix.
ROI is enhanced when out-of-home advertising is combined with traditional media channels.
How effective is transit advertising?
Transit advertising is the #1 recalled out-of-home format – with 9 out of 10 people leaving the home each day it’s no surprise this format provides repeated exposure and maximum visibility to a local audience.
Bus advertising can’t be blocked or switched off, and offers a large-format space to leave a lasting impression.
Where are transit ads most commonly seen?
Everywhere! With constant movement across urban and regional areas, bus advertising reaches commuters, shoppers and tourists as they navigate their daily routines.
Buses go where people go. Local shopping centres, tourist hot spots and community hubs are frequented the most. With transit advertising ranking 2nd highest for path to purchase, your brand will reach consumers when it counts.
How successful are bus ads?
Transit advertising is an ALWAYS ON form of out-of-home advertising, delivering messages to local audiences whenever they step outside – 24 hours a day, 7 days a week. Research indicates that people are 98% more alert outside of the home which is why out-of-home is #1 in driving awareness and desirability.
The Case Studies section on our website showcases independently verified data across a number of campaigns and the results that Transit Advertising delivered.
How much does it cost to put advertising on buses?
We have a range of advertising options available to suit all campaigns and budgets. From small format, high frequency Portrait panels, to large format unavoidable Mega Sides. We have short term packages available for event specific campaigns, or long term options of 6 or 12 months. Your dedicated Client Manager will work with you to tailor a transit advertising campaign that suits your marketing objectives.
How many people see bus ads?
GoTransit has assets in over 400 regional communities across Australia, exposing your brand to 75% of Australians – that’s a huge audience! Your estimated exposure to a local audience is calculated based on a number of factors including number of panels and length of your campaign.
Is out-of-home advertising expensive?
Out-of-home advertising costs vary depending on several factors including market, format and location, duration and potential audience exposure.
Due to the always-on nature of Transit Advertising, it is a cost-effective out-of-home format that delivers significant local exposure for your brand.
What are the different types of taxi advertising?
Taxi Advertising comes in all shapes and sizes! From high-frequency taxi backs, to sedan four door wraps, impactful maxi mega wraps and bespoke London Taxi wraps.
What is transit advertising, and what are some examples?
Transit advertising is an out-of-home advertising solution that places ads of various scales on public transport infrastructure. Transit advertising in Australia includes Buses, Taxis and Light Rail.
How do you measure transit advertising?
The Outdoor Media Association’s Measurement of Outdoor Visibility and Exposure, or MOVE, is a quantitative audience measurement currency for out-of-home advertising. The rollout of MOVE 2.0 in 2025 will extend this measurement tool to regional Australia for the first time, where we will be able to measure the reach, frequency and impact of your campaign 365 days per year, including seasonal trends that impact many of GoTransit’s premium markets.
In addition to MOVE 2.0, GoTransit has partnered with LUMOS Intelligence to unlock deeper audience insights across our premium Light Rail assets and the ability to report on true performance metrics.
How will my invoice be billed?
Campaigns can be billed monthly or paid upfront!
I'm not sure what format is best for my campaign?
As transit specialists we can make recommendations based on your specific campaign objectives and budget.
I don't have artwork ready to go, can you help me?
Yes! Simply submit your logo and creative brief, and our team of talented designers will craft a masterpiece for you!
I want to advertise in other markets outside my main target area?
GoTransit has assets in every state & territory across the country. Our full coverage can be found under the locations tab at the top of our website, or by reaching out to your Client Manager directly!
Fill out the form, and one of our transit specialists will be in touch soon.
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Sources:
1Nielsen Out of Home Advertising Study 2019
2The University of Sydney Transport Opinion Survey 2024
Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
