Connect with customers on the move
Blacktown, Sydney’s most populous council area has over 420,000 residents and offers a microcosm of urban Australia. Its youthful population, with a median age of 33, and 24% SINKS and DINKS households, presents a dynamic market for advertisers. The median weekly household income sits just 1.1% below the NSW average, indicating a solid middle-income demographic. Blacktown’s workforce leans towards administrative, professional, and trade occupations, and with 47.9% of residents born overseas, the area’s cultural diversity provides rich opportunities for nuanced, culturally aware advertising strategies.