Connect with customers on the move
The Mornington Peninsula, with its nearly 170,000 permanent residents, offers a unique mix of coastal living and rural charm. The area’s older demographic, with a median age of 46 and 23.8% aged 65 and over, is complemented by a significant proportion of younger, active households. The Peninsula’s appeal as a tourist destination and retiree haven creates a diverse market. The workforce strengths in professional services, trades, and tourism-related industries offer varied advertising opportunities that can capture both resident and visitor audiences.