The Great Aussie Road Trip

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Where is your brand this summer while Australians are out of home and on the move?

Over 62% of Australians will travel this summer, with Spring/Summer 2025 bookings up 64% year-on-year. Road trips and coastal escapes dominate, which means mobility are at their peak.

Make sure your message doesn’t stay in the CBD; let it cruise right along to the coast.

Summer Travel Trends

Intentional Travel #1

Travellers are seeking to create meaningful journeys that connect them with purpose, people, and place; not just ticking destinations off a list.

Escaping the Digital World

More people, especially those over 45, are switching off their screens and reconnecting with the real world.

Sleepcations

Downtime holidays are trending, with 25–34-year-olds embracing the art of rest and rejuvenation as the ultimate luxury getaway.

Solo Travel

Solo adventures are on the rise, particularly among younger travellers who grow more confident travelling alone.

Every summer, Australians hit the road, leaving cities behind for coastal escapes.

That journey is a powerful moment for brands. OOH transit advertising travels with them, keeping your brand front and centre along the way.

With beach and resort stays topping summer holiday choices, destinations like the Gold Coast, Cairns and Byron Bay surge with visitors. Transit ensures your message isn’t left behind in the city, it arrives at the coast too.

Key Summer Destinations within our Australia-Wide Network

Cairns

One of the gateways to the Great Barrier Reef, this regional hub is growing with both residents and tourists as the airport is used more and more for international flights.

Sunshine Coast

From Caloundra to Noosa, the Sunshine Coast is one of the most coverted holiday locations in Australia. A chance to slow down and have several beautiful beaches at your fingertips.

Gold Coast

With a nightlife as equally beautiful as their beaches, the Gold Coast attracts thrill seekers and social butterfly's worldwide with a promise of a holiday you won't forget.

Mornington Peninsula

Just an hour from Melbourne, it’s where vineyard views meet mineral hot springs and cliff-top walks. Where Melbourne goes for a quick escape!

Byron Bay

On most Australians wishlist to visit, the surf breaks at Byron are iconic and who knows? Maybe you can run into one of the few Hollywood celebrities living there.

Newcastle

Think a world-class port, buzzing arts, and big-ticket festivals all just a two-hour hop from Sydney. With more art galleries per capita than any Aussie city and a population on the rise, Newie is where surf meets smarts.

Geelong

This bayside suburb has a revamped waterfront perfect for families looking to escape the intense Victorian summer heat. Catch cruise passengers departing and arriving at the Cunningham Pier, ready for their epic holidays!

46 % of Autralians plan "do nothing" holidays, with beach and resort stays leading the way.

41 % increase in tourism expenditure outside of capital cities compared to pre-pandemic figures in 2024.

76 mil $ uplift in coastal spending.

This Summer, Australians are travelling. Make sure your brand is too.

Meet your new revenue engine

Enquire today

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