GoTransit Media Group has launched Hobart SkyBus in partnership with ARN, expanding its premium airport transit advertising network in Australia. The new asset connects Hobart Airport with the city centre, creating a high-visibility opportunity for brands to reach valuable arrivals in Tasmania.
GoTransit Media Group is proud to announce the launch of Hobart SkyBus advertising, a premium new asset added to its growing national network of high-impact transit media. Launched in partnership with ARN, Hobart SkyBus is the second SkyBus asset operating in Australia within the GoTransit portfolio and strengthens the company’s premium airport-targeting advertising offering.
This launch marks an exciting step forward for brands looking to connect with travellers in one of Australia’s most distinctive tourism and business destinations.
A premium advertising opportunity in Tasmania
Hobart SkyBus operates between Hobart Airport and the city centre, placing brand messages in front of arriving passengers as they move from terminal to town.
The opportunity is backed by strong airport traffic. Hobart Airport welcomes more than 2.8 million passengers per year and handling over 60% of all travellers to Tasmania. It is also described as Australia’s ninth busiest domestic passenger airport, with Melbourne, Sydney and Brisbane listed among its top destinations.
The SkyBus Hobart City Express route connects the airport with major city locations and visitor hubs, and passes nearby key tourism and lifestyle destinations such as Salamanca Market, Mona Ferry and Wrest Point Casino.
This gives brands the ability to build visibility not only with airport arrivals, but also across central Hobart’s tourism, hospitality and commuter corridors.
From terminal to town centre, Hobart SkyBus offers brands the chance to make a world-class first impression in Tasmania and join a premium network designed to move with audiences where it matters most.
Read more about Hobart SkyBus here.
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