From the Gold Coast to Darwin and our own workplace, GoTransit Media Group supported three events that brought people together through culture, sport, health and shared learning. Each event reflected our commitment to building stronger relationships and taking meaningful action as part of our reconciliation journey.
Celebrating 50 Years of Deadly
NAIDOC Week 2026 marked an important milestone under the national theme “50 Years of Deadly”, recognising five decades of visibility, resistance, cultural pride and achievement led by Aboriginal and Torres Strait Islander communities.
For GoTransit Media Group, the week created opportunities to support community-led initiatives, strengthen partnerships and continue learning as a team.
Our inaugural Reflect Reconciliation Action Plan outlines practical steps to build relationships, demonstrate respect and create opportunities alongside Aboriginal and Torres Strait Islander peoples. It also recognises that reconciliation is not a single event or annual campaign, but a long-term responsibility requiring consistent action.
Supporting the Preston Campbell Foundation on the Gold Coast
GoTransit was proud to support the Preston Campbell Foundation during a busy period of community activity on the Gold Coast.
A co-branded Preston Campbell Foundation bus was displayed at the Gold Coast Titans game, helping the organisation attract attention from people entering the stadium. The Foundation also made use of the GoTransit and Preston Campbell Foundation marquee at the Gold Coast NAIDOC Community Day at the Gold Coast Sports Precinct in Carrara.
The Preston Campbell Foundation provides programs supporting health, education, wellbeing, youth mentorship and employment, with a focus on creating stronger and more equal opportunities for communities.
As the Titans’ charity partner for the 50-50 Charity Raffle, the Foundation had 15 volunteers selling tickets throughout the game. Together, they raised $7,953, creating a $3,976.50 prize pool, with the remaining proceeds supporting the Foundation’s work. The official Titans raffle results confirm the total raised and the Preston Campbell Foundation as the beneficiary for the 26 June 2026 game.
The strong visibility of the bus, marquee and volunteers helped generate conversations around the Foundation and its work, showing how transit assets can be used to support community awareness as well as commercial campaigns.
Community, Culture and Health at the Deadly Cup
In Darwin, the 2026 Deadly Cup returned to Richardson Park, the historic home of rugby league in the Northern Territory.
The Deadly Cup is a free, community-led health promotion event and one of the Northern Territory’s largest NAIDOC Week celebrations. It brings together rugby league, Aboriginal and Torres Strait Islander cultures, community services and accessible health information in one welcoming environment.
Approximately 2,400 community members attended this year’s event, with 188 young players representing the Indigenous All Stars and Territory All Stars.
Beyond the action on the field, the Deadly Health Expo hosted 21 health and community organisations. Post-event feedback found that 90% of survey respondents visited the expo, demonstrating how sport can help connect families with important services in an approachable setting.
The event also achieved:
- 229 participants in the Deadly Health Walkabout, including 143 children and 86 adults
- 32 free haircuts provided to children and Elders
- 44 volunteers supporting the event, including six Deadly Ball Kids
- 28 partners, sponsors and community supporters working together
The result was much more than a sporting carnival. Richardson Park became a place for families to reconnect, Elders to share stories, young people to represent their communities and organisations to collaborate around better health and wellbeing.
Taking Our Support on the Road to Mundubbera and Eidsvold
GoTransit’s commitment to community also took our team on a footy road trip to the Mundubbera–Eidsvold Junior Rugby League Club, around four hours from the Sunshine Coast. Our team lent a hand cutting watermelon and orange slices for the young players, spent time with local families and watched the region’s future rugby league stars in action.
Mundubbera and Eidsvold are located in Queensland’s Upper Burnett region on Wakka Wakka Country, an area with a strong First Nations history and a proud rugby league tradition. Like many rural communities, the towns face challenges created by distance, declining populations and limited access to resources. This makes local junior sporting programs especially important.
The Mundubbera–Eidsvold Junior Rugby League Club supports almost 60 families across the region, providing a safe, inclusive and family-focused environment where children can build confidence, resilience, teamwork and lasting friendships.
As proud sponsors, GoTransit is grateful to play a small part in supporting the club and the communities behind it. A sincere thank you to everyone who welcomed our team so warmly, and to Tarryn and Paula Kerr for making the long drive. The fruit may have disappeared quickly, but the connections created through the visit will stay with us for much longer. It was a reminder that community support can begin with something simple, but its impact can travel much further.
Creating Cultural Learning Within Our Team
Reconciliation also requires meaningful learning and reflection within our own workplace.
The GoTransit team came together for a cultural bush tucker-inspired NAIDOC BBQ, creating space to step away from the usual workday, connect with colleagues and learn more about Aboriginal and Torres Strait Islander cultures.
Phil Dennis from Undumbi Culture guided the team through Traditional Indigenous Games, encouraging participation, friendly competition and conversation. Phil is a proud Birri Gubba, Yuru and South Sea Islander man with a strong focus on community development, education, youth and wellbeing.
Traditional Indigenous Games provide an interactive way for people of different ages, abilities and backgrounds to experience and appreciate aspects of Aboriginal and Torres Strait Islander cultures.
The day was filled with laughter, new foods and drinks, shared stories and conversations between colleagues who may not always have the opportunity to connect.
Continuing Our Reconciliation Journey
These three events demonstrate how GoTransit’s reconciliation commitment is being put into practice across partnerships, communities and our workplace.
From helping community organisations increase their visibility to supporting health-focused events and creating cultural learning opportunities for our team, each action contributes to a broader and ongoing journey.
We are grateful to the Preston Campbell Foundation, Deadly Cup organisers, Undumbi Culture, volunteers, community partners and everyone who generously shared their time, experience and knowledge.
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Source note: Event attendance, fundraising, participation and engagement figures were supplied through post-event summaries provided to GoTransit Media Group by the Preston Campbell Foundation and Deadly Cup organisers in July 2026.
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