Estimated Reach & Frequency Calculations
Reach = % of people out of the total population
Frequency = How many times a single person will see the ad
*Based of a single market (Ballarat)
Donna Gordon, Marketing Director at ARN"They not only provide exceptional customer service but are responsive, agile and flexible. They are also comfortable working at pace, which perfectly suits our business needs. Their systems make the process easy and ensure we are updated at every step of the campaign."
Donna Gordon, Marketing Director at ARN"They not only provide exceptional customer service but are responsive, agile and flexible. They are also comfortable working at pace, which perfectly suits our business needs. Their systems make the process easy and ensure we are updated at every step of the campaign."
Reach = % of people out of the total population
Frequency = How many times a single person will see the ad
*Based of a single market (Ballarat)
624 k estimated impressions from two panels running for 26 weeks (83% Reach, 7.5x Ave Freq).
936 k estimated impressions from three panels running for 26 weeks (88% Reach 10.6x Ave Freq).
1.87 m estimated impressions from three panels running for 52 weeks (91% Reach, 20.5x Ave Freq).
When you focus outside the CBD, you’re not shouting into the corporate void—you’re speaking directly to communities with clear routines and strong local loyalty. That means smarter coverage across high-traffic corridors and key suburbs, better frequency, and messaging that feels relevant to the people who actually live (and spend) in Greater Melbourne.
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Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
