Kirrily Hirst

Kirrily Hirst is Director of Sales – Agency & Direct at GoTransit Media Group is a senior leader in out-of-home (OOH) and transit advertising, she helps national brands and agencies unlock data-driven reach across buses, light rail and taxis. Recent highlights include spearheading the launch of TransitIQ audience insights, refreshing and extending GoTransit’s taxi offering throughout Australia, and partnering with SkyBus on what trade press called Melbourne’s most powerful moving billboard. 

Committed to lifting the industry, Kirrily mentors emerging talent through IMAA’s Female Leaders of Tomorrow and has served as a judge for the Outdoor Media Association’s 2025 Industry Awards. She’s frequently quoted in the media on innovation in transit OOH and the value of strong agency partnerships—reflecting a career dedicated to measurable results, client growth, and the continued evolution of Australia’s outdoor media.