RAP designed by Brooke Thompson – Creative Director, GoTransit Media Group
We respectfully acknowledge the Traditional Owners of the lands on which GoTransit operates. We recognise the continuing connection to land, waters, sky, culture, and kin that Aboriginal and Torres Strait Islander peoples uphold. We pay our respects to Elders past and present, who give us strength, inspiration, and guidance to deliver successful out-of-home media campaigns across metro, sub-metro, and regional Australia.
Reconciliation Australia welcomes GoTransit Media Group to the Reconciliation Action Plan (RAP) program with the formal endorsement of its inaugural Reflect RAP.
Congratulations GoTransit Media Group, welcome to the RAP program, and I look forward to following your reconciliation journey in the years to come.
Karen Mundine
Chief Executive Officer Reconciliation Australia
The journey to RAP approval has been both challenging and rewarding. Our team has embraced cultural awareness, participated in multiple cultural events, and developed a deeper understanding of our roles in contributing to meaningful, genuine and enduring reconciliation. This applies both to our responsibilities as a corporate entity and to our actions as individuals. A heartfelt thankyou to the GoTransit RAP Working Group for your dedication, thoughtfulness and willingness to share your experiences. Your efforts have resulted in a well-considered and thoroughly planned RAP. It lays a strong foundation for the journey ahead.
Andrea Coles
Executive General Manager
A Reconciliation Action Plan (RAP) is a strategic framework that helps organisations build respectful relationships and create meaningful opportunities with Aboriginal and Torres Strait Islander peoples.
GoTransit Media Group’s Reflect RAP (2025–2026) is its first formal step in this journey. Endorsed by Reconciliation Australia, it lays the groundwork for deeper cultural understanding and long-term reconciliation initiatives.
Centred on the pillars of relationships, respect, and opportunities, the plan outlines actions to strengthen inclusion and awareness within GoTransit and its partners. These include collaborating with Aboriginal and Torres Strait Islander organisations, celebrating cultural events like NAIDOC and Reconciliation Week, increasing staff cultural learning, and supporting First Nations employment and procurement opportunities.
Building meaningful and mutually beneficial connections with Aboriginal and Torres Strait Islander peoples and organisations. GoTransit commits to celebrating National Reconciliation Week, supporting First Nations-led campaigns, engaging in cultural learning activities, and promoting positive race relations through anti-discrimination strategies.
Deepening understanding and appreciation of Aboriginal and Torres Strait Islander cultures, histories, and knowledge. GoTransit plans to implement cultural learning opportunities, observe Acknowledgement and Welcome to Country protocols, display AIATSIS maps in offices, and celebrate NAIDOC Week with staff uniforms featuring RAP artwork and community partnerships.
Create tangible pathways for employment, development, and procurement. GoTransit will develop business cases to support First Nations recruitment and professional growth, and increase supplier diversity by engaging Aboriginal and Torres Strait Islander–owned businesses, including exploring Supply Nation membership.
Governance ensures the RAP’s accountability and progress. GoTransit will maintain an active RAP Working Group, define resource needs, track and report commitments annually to Reconciliation Australia, and prepare for its next RAP phase, ensuring ongoing improvement and transparency
Aidan Price – Group Agency Director
Alecia Hirst – Client Services Co-Ordinator
Andrea Coles – Executive General Manager
Anthony Ball – Production Director
Brooke Hindmarsh – Marketing Lead
Caleb Harriott – Director of Operations and Partnerships
Paula Kerr – Director Social Impact and Strategic Partnerships
Tania Humphris – Sales Director, NT and WA
Our Group Agency Director Aidan Price shares a personal reflection on his family’s connection with First Nations people and why moving forward with a Reconciliation Action Plan (RAP) is not just a promise, but a responsibility.
In this heartfelt video, Aidan shares why GoTransit is committed to progressing our Reconciliation Action Plan (RAP) not as a corporate checkbox, but as a meaningful path forward. The communities we operate in are rich with Indigenous culture, history, and ongoing contribution and we believe those voices deserve visibility, respect, and representation.
We’re honoured to share a powerful story from our very own Production Director, Anthony.
His brother Brendan, a proud Indigenous man and artist from Woorabinda Country, has not only inspired our team, but he’s made global impact. From local Sunshine Coast artworks to the halls of the United Nations and the University of Melbourne, Brendan’s story is a testament to resilience, culture, and connection.
His artwork “Making Tracks” captures a journey of identity, community, and the path to becoming a respected Elder. It reminds us why recognising and uplifting Indigenous voices matters.
As part of our commitment to reconciliation, over the past few months our teams have been participating in workshops hosted by Mandy at Deadly Dot Pots.
We learn about and embracing Indigenous culture, art and story-telling.
It was an opportunity to slow down, connect as a team, and express their individual stories through painting.
Each pot is a reflection of their creativity, collaboration, and the shared experience of learning something new together.
Did you know that every plant has a twin animal?
The Cottonwood Tree, native to the Sunshine Coast, is the twin to the Green Sea Turtle. When the tree flowers, it signals turtle nesting season. When the Cabbage Palm blooms, baby Brim begin their migration to open waters.
Or, did you know the Pink Bloodwood Tree, a Grandmother tree, carries healing properties (its sap traditionally used to soothe toothaches!)?
How about that beneath the Chambers Island walking bridge lies a freshwater spring that meets the saltwater river. And the canals off the Maroochy River was hand-dug centuries ago, serving as a location of a nursery?
These are stories and knowledge passed down through generations of the Murulla people. Our team participated in a Walk on Country with Aunty Bridgette to learn about the land we live and work on.
Aunty Bridgette’s greatest passion is to share this wisdom, and we are proud to listen and learn.
Our Director of Social Impact and Strategic Partnerships, Paula Ker, led part of our team on a meaningful visit to Cherbourg; one of Queensland’s largest resettlement communities. The experience was deeply moving. Preserved in the town’s original structures is a rich and complex history rarely taught in schools or highlighted in mainstream media.
This powerful day was a lesson in truth, resilience, community and marks another meaningful step forward in GoTransit’s Reconciliation Action Plan.
Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
