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Be Seen at Melbourne's Biggest Moments

March - September 2026 AFL Season

In Victoria, AFL isn't just a sport. It's a national obsession that avid fans travel to and from Melbourne for.

June 2026 RISING

RISING is Melbourne’s winter arts festival that takes over the city each June with a punchy mix of music, performance, and large-scale installations.

Oct 2026 Spring Racing Carnival

The races that stop the nation; Derby Day, Melbourne Cup, Oaks Day and Stakes Day are all hosted during the Spring Racing Carnival at Flemington Racecourse every year.

Jan 2027 Australian Open

Melbourne Park becomes tennis HQ with day and night sessions, packed fan zones, and the world’s best chasing the first major of the year. In 2025 the Australian Open broke records with more than 1.2 million spectators attending the event over the three weeks.

“The YoPro Skybus wrap at the Australian Open was an undeniably striking presence, utilising its expansive surface and strategic routes to command attention across Melbourne. Its vibrant, unmissable creative naturally generated significant buzz and talkability, ensuring maximum brand visibility and creating memorable impressions among attendees.”

Sasko Bosilkovski – Implementation & Activation Group Director, Wavemaker

AFL meets SkyBus

3.3 m SkyBus passengers each year

31000 + spectators came from interstate across the Grand Final Weekend

4.78 x average ad frequency per rider

Ride the Hype

When Melbourne’s serving up the Australian Open, revving for the Grand Prix, bouncing into AFL season, or lighting up for RISING, your brand shows up right in the middle of the buzz when people are wide awake, phones in hand, and ready to say “yes”.

Seen. Again. And Again.

You get high-frequency, repeat exposure across the days that matter most: pre-game, pre-gig, pre-party, pre-everything. So your message lands before the first serve, before the first lap, before the first bounce catching audiences while they’re mapping the day, spending like tourists, and living their best “I’m in Melbourne!” life.

Why Advertise on Skybus?

Unmatched Exposure on Melbourne’s Busiest Corridor

Position your brand along the city’s most iconic gateway. Seen by over 7 million people annually travelling between Melbourne Airport and the CBD, this is prime real estate for visibility, frequency, and scale.

Exclusive Full-Vehicle Ownership

With 100% share of voice, your brand dominates the visual landscape. No competing ads, just uninterrupted impact across double-decker buses that command attention on every journey.

A Captive, High-Value Audience

Reach a premium mix of business professionals, leisure travellers, and locals across all demographics.

Limited Inventory, Maximum Prestige

Only a select number of these high-profile wraps are available, making this one of the most exclusive advertising formats in the country.

Why GoTransit?

Australia’s leading transit media partner, offering end-to-end service and nationwide reach. GoTransit gets your brand moving, from concept to commute.

Your transit journey begins here.

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"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."

Adam MacDougal, The Man Shake