To celebrate the launch of Golden Wolf, Dope Lemon’s ARIA Top 10 album, GoTransit Media Group collaborated with BMG to wrap a London Cab. Angus Stone took the inaugural ride to his album signing, making this a standout moment in transit advertising.
In a standout moment for transit advertising and experiential marketing in Australia, GoTransit Media Group partnered with BMG to launch a visually stunning outdoor campaign for the new Dope Lemon album, Golden Wolf. The activation features a fully wrapped London Cab – both interior and exterior – transforming one of Sydney’s streetside icons into a moving brand immersion experience.
The launch coincided with Golden Wolf debuting in the ARIA Top 10 Albums chart, adding commercial momentum to the campaign. The vehicle wrap served not only as a promotional tool but as a functional element of the launch experience with Angus Stone himself taking the inaugural ride to a fan signing event in Sydney, offering organic content and public engagement opportunities.
The wrap design was a joint effort, blending the album’s original artwork with creative adaptations by in-house GoTransit designer Fenella MacLennan. The project signals GoTransit’s move toward more immersive and artist-driven transit advertising, building on the growing demand for brand experiences that go beyond static out-of-home placements.
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