When awareness meets relevance. Here’s how Australian Open official partners used SkyBus wraps to land the right message, at the right time, in the right format.
How to draw attention with cultural moments? Watch and learn.
The Australian Open has been the talk of Australia… who is playing, who is attending, what has happened. Melbourne is buzzing with activity and out-of-home is working with it to increase awareness for the right brands at the right moment.
SkyBus is a premium airport transfer running between Melbourne Airport and the CBD (Southern Cross Station), giving brands a high-frequency, high-visibility canvas to share their messages. This season, multiple Australian Open official partners tapped into the energy via SkyBus wraps in Melbourne including Waterdrop, Jacob’s Creek, YoPRO, and Canadian Club.
Why SkyBus is the “right format” for a cultural moment
Who is attending the AO? Well, tennis’ biggest fans of course.
While spectators are hopping off the tarmac and heading to the city, the Iconic red is waiting for them.
The Australian Open isn’t the only event that draws in travellers to Melbourne. Events like the Grand Prix, AFL, RISING and school holidays fill each SkyBus with receptive audiences ready to look up from their phone and take in their surroundings.
Cultural moments create momentum. SkyBus helps brands meet that momentum with big-format creative, high-frequency exposure, and relevance that lands in real time.
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