Chempro’s Gold Coast campaign shows the value of using transit media at scale in one of Australia’s most active regional markets. By combining taxis, buses, light rail and double deckers, the brand built a strong and consistent presence across the city.
Chempro’s latest campaign is a strong example of what happens when a brand commits to full-market visibility.
Across maxi taxis, taxi tops, buses, light rail and double deckers, Chempro used the full range of transit assets available on the Gold Coast to build a presence that was hard to miss. In a market where people are constantly moving between shopping centres, tourist precincts, transport hubs and major events, that kind of dominance matters. It gives the brand repeated exposure in the places people already spend their time.
Why the Gold Coast matters
The Gold Coast is one of Australia’s strongest regional markets, combining a $49.4 billion economy with a population of more than 680,000 and strong visitor activity year-round. In the first nine months of 2025 alone, the region welcomed 10 million domestic visitors, alongside 651,000 international visitors in the year ending September 2025, creating a market with constant movement and broad audience reach.
The strength of using every asset
This is where Chempro’s asset mix becomes especially effective.
- Taxi tops and maxi taxis work well at street level in busy dining, retail and nightlife precincts.
- Buses extend reach across major roads and suburban routes.
- Light rail adds frequency in key urban corridors, and the Gold Coast Light Rail has now recorded more than 60 million paid passenger trips since July 2014.
- The double deckers then add scale and impact, especially when used around major events such as the APP Conference.
When a single brand appears across every major moving format in the market, it creates a stronger sense of scale, familiarity and authority. Instead of relying on a single placement, Chempro built a campaign that stayed visible across the full city.
The campaign also supported Chempro’s existing footprint on the Gold Coast, where the brand operates 61 Chempro Chemists across the region.
A stronger brand presence
For Chempro, the value of this approach is consistency. Repeated exposure across the Gold Coast helps build trust, keeps the brand top of mind and strengthens its competitive position in a category where convenience and recognition can directly influence choice.
Sources:
- Experience Gold Coast. Gold Coast Rides Strong Visitation Wave into Peak Holiday Season.
- Invest Gold Coast. Economic Insights.
- City of Gold Coast. Gold Coast Light Rail.
- Chempro Chemists. Our Stores.
- APP Conference. Program launched for 2025 Australian Pharmacy Professional Conference and Trade Exhibition.
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