GoTransit Donates 33 Transit Panels to the Outdoor Media Association (OMA), Health and Wellbeing Queensland and AUSVEG.
GoTransit Donates 33 Transit Panels to the Outdoor Media Association (OMA), Health and Wellbeing Queensland and AUSVEG.
This year marks the 5th year of OMA’s Fresh Vege, Deliciously Affordable campaign, in partnership with Health and Wellbeing Queensland and AUSVEGE, and GoTransit Media Group are proud to help support their message of healthy eating habits and supporting local farmers. In support of the campaign, GoTransit has donated 33 bus panels for the full month of February; spot the quirky take on healthy ‘takeaway’ in the form of raw carrot fries, broccoli bowls and corn cones!
Encouraging Healthier Eating Habits Across Australia
The aim of Fresh Vege, Deliciously Affordable is to get in the front of people’s mind and let them know that it is possible to nurture their bodies without breaking their wallets. Creating healthy, enjoyable and affordable meals using seasonal produce can become a sustainable habit that has many of immediate benefits (like boosting immunity, improve digestive health, heart health, regulating blood sugar, enhancing mood and improving brain function) and long-term benefits (such as reduced cancer risk, stronger bones and increased longevity).
Simply adding one extra serving of vegetables a day can make a significant difference.
Making the switch to healthier alternatives doesn’t need to break the bank either. According to research, a serve (75g) of fresh vegetables on average can cost $0.65 – compared to the average cost per serve of deli meats, muesli bars, chips and dips which equates to more than $0.78. (1)
Out-of-Home Advertising Meets Public Health Campaigns
The Fresh Vege, Deliciously Affordable campaign rallies all of Australia’s OOH service providers to benefit from the extensive reach they offer – engaging people in their daily routines whether they’re commuting, shopping or simply out and about.
Did you know: OMA Members have donated more than $31 million in advertising value across 20,00 signs since 2021.
Using GoTransit’s transit advertising platform, thousands of Australians will see this message throughout their day in an unavoidable way. The past four years, OMA has recorded 77% of Australian’s have been encouraged to purchase vegetables after seeing this campaign and 91% of parents included more vegetable in school and work lunchboxes.
GoTransit’s donation of panels ensure this positive campaign will utilise the extensive transit network available to drive meaningful impact that will hopefully change the lives of consumers and farmers alike.
Supporting Australian Farmers and the Economy
It’s not only Australian consumers feeling the pinch of the cost-of-living crisis; Australian farmers are facing many extreme cases of rising production costs and a decreasing demand pushing 1 in 3 Australian vegetable growers to consider exiting the industry within the next 12 months.
CEO of AUSVEG, Michael Coote, said:
This campaign couldn’t come at a more crucial time for Australia’s vegetable growers… By adding just one more serve of vegetables daily, Australians can improve their health, support local growers and boost the economy by $4.68 billion by 2030, through increased spending, new jobs and reduced healthcare costs. (2, 3)
By making the switch and increasing consumption of vegetables, consumers can support local farmers, help sustain the industry and preserve jobs. Campaigns like Fresh Veg, Deliciously Affordable highlight the essential role that the vegetable industry plays in both public health and economic growth.
GoTransit Media Group is dedicated to using its media platforms to make a meaningful impact. Whether advocating for public health, supporting Australian farmers, or empowering regional communities, the company remains focused on delivering campaigns that drive positive change.
Look out for the Fresh Veg, Deliciously Affordable campaign on buses and transit networks throughout February – and don’t forget to pick up some fresh vege next time your shopping!
Follow us on our socials for updates on how we’re driving meaningful change through Out-of-Home advertising.
Sources:
- National strategy, baseline and value perception study for Plus One serve by 2030 program
- Living healthy report 2024
- Vegetable Industry Sentiment Report September 2024
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