Summer in the Regions

Australia’s Top Beaches are in Regional Australia—prime destinations for summer travellers. This presents an incredible opportunity for businesses to connect with millions of travellers heading to these vibrant destinations.

This summer, 2.6 million metro Aussies will be making their way to regional Australia for a well-deserved break, with 67% of all summer travellers choosing regional escapes. For brands looking to increase their visibility, this is the perfect time to amplify your presence through high-impact, out-of-home (OOH) transit advertising.

Why Out-of-Home Transit Advertising is the Key to Reaching Summer Travellers

Transit advertising stands out as a powerful tool to engage with people while they’re on the move. Whether they’re commuting to work, heading to the beach, or exploring new regional cities, transit advertising offers continuous, repeated exposure in high-traffic areas.

Here’s why you should consider OOH transit advertising for your summer campaign:

Reach Holidaymakers at Key Moments
With transit advertising, you can capture the attention of travellers when they’re actively navigating through regional hubs. As they explore new areas, your brand message is front and centre—on buses, trains, and stations—guiding them through their journey.

High-Impact, High-Visibility
OOH advertising doesn’t just blend into the background. It dominates public spaces and offers large-scale, unmissable exposure. As metro Australians flock to the regions this summer, your brand will be prominently displayed, boosting visibility among a motivated audience.

Build Trust Through Repeated Exposure
The more often people see your message, the more familiar and trustworthy your brand becomes. Transit advertising provides multiple touchpoints as travellers navigate regional cities, making it an effective way to stay top of mind throughout their holiday journey.

Support Local Communities
By leveraging transit advertising in regional areas, you not only promote your business but also support local infrastructure and economies, reinforcing your brand’s connection to these growing communities.

Make This Summer Count
With more Australians embracing regional travel, now is the time to create a bold, outdoor presence. Let your brand be the one guiding them to their summer escapes, while increasing awareness, building recognition, and driving real results for your business.

Don’t miss the chance to tap into the bustling summer travel season with GoTransit’s expansive regional network. Get in touch today and let’s make this summer your most successful yet!

References
The Official Top 10 Aussie Beaches for 2024
Boomtown – Where Brands Go To Grow 2024

By GoTransit 5 December, 2024