GoTransit’s premium light rail advertising in the Gold Coast and Newcastle gives brands 100% share of voice and unmatched city-wide impact. With massive moving canvases through high-traffic zones, these assets deliver prestige, exclusivity, and repeated exposure to millions of commuters, locals, and visitors. Ideal for major brands, it’s the ultimate way to own the streets and dominate the urban landscape.
When it comes to brand presence, scale matters. For brands that want to dominate the urban landscape, few platforms deliver the impact, frequency, and exclusivity of light rail advertising. On the Gold Coast and in Newcastle, GoTransit’s premium light rail assets give you total ownership of the tracks and the attention of millions of commuters, locals, and visitors.
Gold Coast Light Rail – Australia’s Longest Advertising Platform
Stretching an impressive 43.5 metres, the Gold Coast Light Rail is the largest transit format in Australia. When your brand covers this entire vehicle, you’re not just advertising — you’re making a city-wide statement
The network moves through prime high-footfall zones including Surfers Paradise, Broadbeach, and Southport, with over 12 million passengers annually. This reach is amplified by prolonged exposure, as trams spend significant time in front of drivers, pedestrians, and retail hubs.
Why major brands choose it:
- Prestige placement in one of Australia’s most visited cities.
- Massive reach to both locals and tourists, generating awareness across multiple audience segments.
- Premium format that turns your brand into an unmissable moving landmark.
Newcastle Light Rail – Dominating the City Centre
The Newcastle Light Rail offers exclusive, high-impact advertising in the heart of a growing and revitalised city. With 100% share of voice, your creative owns the space — no visual clutter, no competing ads. This freedom allows for bold, large-format messaging that can’t be replicated by static billboards.
Carrying 3,620 daily passengers through Newcastle’s most trafficked areas, including Civic Park, the Foreshore, and Honeysuckle, this network keeps your brand in constant motion among professionals, students, locals, and visitors.
Passenger demographics show reach across all key segments:
- 52% Adults (16–65) – the core working and consumer demographic.
- 24% Seniors – representing strong local community engagement.
- 16% Students & Concessions – a dynamic, mobile younger audience.
- 8% Children – family and household influence.
Why major brands choose it:
- Exclusive visibility in Newcastle’s high-traffic core.
- Strong local resonance with a diverse demographic mix.
- Premium presence in a city undergoing significant growth and urban renewal.
Light Rail Advertising: High-Impact, Measurable Results
Major campaigns on these networks have proven their ability to drive both awareness and engagement. From Flight Centre’s national push, which saw a 7% uplift in bookings during the campaign, to the V8 Supercars leveraging Gold Coast Light Rail for 9.1 million impressions and direct event attendance attribution, the results speak for themselves.
For large brands, this means:
- City-wide dominance – owning a key visual asset seen by millions.
- Premium audience targeting – reaching commuters, event-goers, shoppers, and tourists in the moments they’re most engaged.
- Integration with major events – aligning your brand with high-profile cultural and sporting moments.
Your Brand, Their Daily Journey
Whether you’re launching a national campaign, activating around a major event, or cementing your brand as a permanent fixture in two of Australia’s most dynamic urban markets, light rail advertising puts you on track for maximum impact.
External Links
- Light rail – Newcastle Transport
- Newcastle Light Rail | transportnsw.info
- G:link | Gold Coast Light Rail | Tram Network
- Gold Coast Light Rail | City of Gold Coast
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