When Aussies hit the highway over summer, wallets clock off and tap‑to‑pay clocks on so put your brand where the splurge happens: on the road and in regional hotspots.
When Aussies hit the road each summer, they don’t leave their wallets at home. That’s your cue to be seen in the places they actually holiday.
Below is your quick, strategic run sheet of high‑dwell, high‑delight regional markets where GoTransit has availability across bus, light rail and taxi formats this summer.
Queensland: Big‑ticket icons, bigger footfall
- Gold Coast – The nation’s theme‑park capital funnels family traffic along the northern corridor all season (Sea World, Movie World, Wet’n’Wild, Dreamworld). Think family attractions, retail, and dining precincts.
- Cairns – Gateway to the Great Barrier Reef, the trip most visitors plan their entire break around.
New South Wales: Coastlines, cool breezes and World Heritage vistas
- Byron Bay – Surf, sunsets and that relaxed‑lux vibe; ideal for lifestyle, wellness and premium FMCG creatives.
- Port Stephens – Laid‑back bays, dolphin cruises and sand‑boarding adventures draw families all summer—hello, multi‑generational reach.
- Jervis Bay / Nowra – Famous white sands and crystalline waters (take a bow, White Sands Walk).
- Blue Mountains – A World Heritage‑listed escape with wildflowers popping through the warmer months; perfect for weekender and day‑trip messaging.
- Newcastle – Beaches + buzzing dining scene = high frequency for food, bev and entertainment creatives across CBD and foreshore routes.
Victoria: Wine country to waterside rituals
- Bendigo – A proud wine region with cellar doors and heritage streets; great for premium, culture and events advertisers.
- Mornington Peninsula – Beaches, wineries and hot‑spring days; strong short‑break traffic from Melbourne across the peninsula grid.
- Yarra Ranges – National‑park escapes, towering mountain ash and scenic drives; leverage long‑drive formats with simple, legible creative.
Western Australia: Postcard‑perfect
- Esperance – Lucky Bay in Cape Le Grand serves up blindingly white sand and turquoise shallows—premium nature and family audiences abound.
- Broome – Iconic Cable Beach camel rides at sunset; time your message to late‑afternoon flows to and from the beach.
South Australia: The cellar‑door classic
- Barossa Valley – One of the world’s benchmark wine regions; speak to provenance, gifting and indulgence across townships and approach roads.
Tasmania: Culture, peaks and plates
- Hobart – Spend a day between MONA and kunanyi / Mount Wellington; perfect for arts, dining and experience‑led brands riding CBD–waterfront–mountain flows.
- Launceston – Gateway to the Tamar Valley vineyards and standout local seafood; align with gourmet trails and city‑to‑vineyard connectors.
Why transit OOH wins these holiday markets
- Context = conversion. Your message lands precisely where choices are made: what to eat, book, see or buy next.
- Unmissable on the move. Buses and light rail dominate holiday town sightlines.
- High dwell without the scroll. Summer means queues, promenades and slow traffic.
We’ve got summer inventory live across these markets now. Lock placements while travellers lock in plans and have your brand ride shotgun on The Great Aussie Roadtrip.
Sources
- Experience Gold Coast: Theme parks overview. Experience Gold Coast
- Tourism Australia: Gold Coast theme parks. australia.com
- Queensland.com: Cairns & Great Barrier Reef destination guide. Queensland
- Great Barrier Reef Marine Park Authority: official site. Great Barrier Reef Marine Park Authority
- Visit NSW: Byron Bay destination page. VisitNSW
- Visit NSW: Port Stephens destination page. VisitNSW
- Visit NSW: Hyams Beach / White Sands Walk. VisitNSW
- UNESCO: Greater Blue Mountains Area World Heritage listing. UNESCO World Heritage Centre
- NSW National Parks: Blue Mountains National Park. NSW National Parks
- Visit NSW: Newcastle destination page. VisitNSW
- Wine Australia: Bendigo wine region profile. Wine Australia
- Visit Mornington Peninsula: official tourism site. Visit Mornington Peninsula
- Parks Victoria: Yarra Ranges National Park. Parks Victoria
- Tourism Western Australia: Lucky Bay (Esperance). Western Australia
- Tourism Western Australia: Camel rides on Cable Beach (Broome). Western Australia
- Tourism Australia: Guide to the Barossa Valley. australia.com
- MONA: Museum of Old and New Art official site. Mona
- Discover Tasmania: kunanyi / Mount Wellington guide. Discover Tasmania
- Discover Tasmania: Tamar Valley guide. Discover Tasmania
By Ashleigh Earle
23 October, 2025
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