GoTransit joined the OMA’s OUTGrow and CEO OUTlook events to connect with industry peers and explore the future of out-of-home advertising. Discussions covered female leadership, career development and the latest work underway at MOVE.
GoTransit attended the Outdoor Media Association’s (OMA) recent OUTGrow lunches and Brisbane CEO OUTlook breakfast, with discussions focused on career development, industry priorities and the data behind out-of-home advertising.
For our team, the value was practical: advice on building influence at work and a closer look at the measurement developments relevant to our clients.
OUTGrow: Advice to take back to work
Diana Braid represented GoTransit at the inaugural OUTGrow lunch in Sydney. The OMA’s series brings together mid-career women in out-of-home advertising to discuss leadership and career progression. Sydney speakers included Lyn Lewis-Smith OAM, Kristie Millgate and JCDecaux’s Tess Phillips, who shared her experience of the Women in WOO mentoring program.
At the Brisbane lunch attended by Brooke Hindmarsh, Ashleigh Koltermann and Alana Bulger, business leader Katrina Rathie and Councillor Sarah Hutton offered advice on making ambitions known and building support among colleagues.
Rathie encouraged women to communicate where they want their careers to go and ask for support. Hutton suggested discussing ideas with colleagues before formally pitching them, giving people an opportunity to offer feedback and get behind a proposal.
The takeaway for our team was straightforward: career development needs ongoing conversations. Asking for feedback, sharing goals and seeking advice are actions people can take now.
CEO OUTlook: Understanding what’s ahead for OOH
GoTransit’s sales and marketing team joined more than 90 Queensland OMA member professionals at The Calile for the CEO OUTlook breakfast. Discussions covered industry growth, MOVE updates, cyber security and the 2027 Industry and Creative Awards.
A particular highlight was Ada Bittner’s update on the data work underway at MOVE. For GoTransit, understanding developments in audience measurement matters because it informs how we explain transit advertising’s role in a client’s media plan. These updates help our team stay informed and better prepared for questions about audience reach and campaign planning.
Thank you to Elizabeth McIntyre, the OMA team and the guest speakers for sharing their experience and giving our team useful perspectives to bring back to work.
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