GoTransit proudly celebrates NAIDOC Week 2025 by embracing the theme “Strength, Vision & Legacy” and taking action to support reconciliation and First Nations communities nationwide.
At GoTransit, we believe in moving forward together. As part of our ongoing commitment to reconciliation, we are proud to announce that our detailed Reconciliation Action Plan is currently under review with Reconciliation Australia for endorsement.
NAIDOC Week 2025, taking place from July 6–13, presents a timely and meaningful opportunity to reflect on our shared history and celebrate the future we are building in partnership with Aboriginal and Torres Strait Islander communities.
Understanding NAIDOC Week
NAIDOC stands for the National Aborigines and Islanders Day Observance Committee. Its roots trace back to the 1920s, when Aboriginal groups began advocating for awareness and equality. Today, NAIDOC Week is a national celebration of the rich histories, cultures, and achievements of First Nations peoples.
This year’s theme, “Strength, Vision & Legacy,” celebrates 50 years of elevating Indigenous voices. It’s a call to honour the legacy of ancestors, recognize the vision of our communities, and be inspired by the strength of young leaders shaping the road ahead.
More on this year’s theme can be found at NAIDOC.org.au.
So, how is GoTransit showing up for NAIDOC Week 2025?
We believe everyone can play a part in reconciliation. Here’s how our team will be embracing NAIDOC Week across the country:
- Supporting Indigenous Businesses and Artists – From locally-sourced morning teas and artful cookie gifts for our clients to ticketed NAIDOC events, we’re investing in Indigenous communities.
- Celebrating Role Models – Highlighting First Nations voices within our team and across Australia.
- Film and Media Engagement – Watching impactful films such as Rabbit-Proof Fence and The Tracker, and tuning into First Nations podcasts and music.
- Cultural Learning – Discovering the traditional names of the Country we operate on, and exploring local totems, languages, and cultural groups.
- Community Events – Participating in council-hosted Indigenous markets, workshops, and storytelling sessions.
- Wearing with Pride – Donning our “Connections to Country” uniforms, featuring artwork by Kabi Kabi Elder, Aunty Bridgette Chilli.
- Amplifying Online – Updating our digital presence with NAIDOC themes and sharing educational content.
Why It Matters
NAIDOC Week is more than a celebration. It’s a reminder of the work still to be done. At GoTransit, our journey toward reconciliation continues every day. We invite you to walk with us as we honour the past, engage in the present, and build a brighter, united future.
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