Flight Centre brought London to Sydney with GoTransit's bold, fully wrapped London cabs promoting their UK & Europe Sale and the results were stunning!
Flight Centre Took Advantage Of Our London Cabs To Promote Their UK & Europe Sale in the Boldest Way Possible.
When Flight Centre wanted to showcase its UK & Europe Sale, GoTransit helped bring the campaign to life in a way that was hard to miss. Four fully wrapped London Cabs hit the streets of Sydney, making an impact in some of the city’s busiest locations.
The Concept: Bringing London to Sydney with Transit Advertising
London Cabs, in their classic style, were a natural choice for this campaign. Their instantly recognisable design tied seamlessly into the theme of UK & European travel that Flight Centre was promoting online and out-of-home. By wrapping these cabs with bold visuals and key messaging, the campaign became a moving reminder for those already thinking about their next trip; maybe Europe should be their next travel destination?
The Strategy: Where Branding Meets High-Traffic Impact
The mobility of the cabs allowed the campaign to reach a broad audience, but more specifically the entirety of Sydney and the five million people currently there. Unlike static billboards, these moving ads had the advantage of capturing the attention in different parts of the city throughout the campaign.
The cabs naturally would go to high-footfall areas where travellers are found such as the beach, airport, hotels and other tourist hubs across Sydney. Travellers who were thinking of their next overseas holiday would hopefully be triggered by the thought of travelling to Europe for an affordable price. To ensure Flight Centre would get the message in front of the right audience, these cabs were parked for hours in the lookout over Bondi Beach near the natural swimming pools. Tourists and locals out enjoying the sunshine would be able to take a snap of the cabs and share it to their stories on Instagram for a chance to win gift cards from Flight Centre. Further incentivising their UK & Europe Sale.
The campaign naturally engaged those who were already in the mindset for a new adventure.
The Execution: Attention-Grabbing Wrap’s
To stand out, the design of the cab wraps was bold and visually engaging. Bright blues, vibrant pink florals, and travel-themed imagery made them pop against Sydney’s backdrop. A clever use of window decals created the illusion of happy travellers inside, adding an extra layer of engagement and FOMO for pedestrians.
The Impact: Amplify Reach & Engagement
The campaign quickly became a talking point. Bondi Beach, one of Australia’s most photographed locations, provided the perfect backdrop for organic exposure. As people took photos and shared them online, the campaign extended beyond physical advertising into digital word-of-mouth, pairing with Flight Centre’s digital strategy.
By combining strategic placement, an iconic vehicle, and eye-catching creative, the campaign ensured Flight Centre’s message reached a relevant audience in a way that felt natural rather than intrusive.
Brands looking to take their message on the road and capture the attention of their ideal audience can leverage GoTransit’s expertise. To explore how taxi advertising can create impactful brand experiences, businesses are encouraged to connect with GoTransit today.
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