The Gold Coast Light Rail spans 20km with 19 stations, connecting Helensvale to Broadbeach South through major hubs like Surfers Paradise, Griffith University, and Pacific Fair. With more than 60 million passenger trips to date, it captures a strong mix of commuters, tourists, and shoppers every day.
The equivalent of a large format billboard, the Light Rail is unmatched in its ability to deliver high impact with mass reach 24 hours a day, 7 days a week.
Newcastle Light Rail delivers premium brand exposure from Newcastle Interchange to Newcastle Beach with huge scope for creative and running right through the heart of Newcastle for mass reach where it matters.
Its modern, wire-free design keeps ads clean, prominent, and impossible to miss. Operating from early morning to late at night, it drives frequent exposure through Newcastle’s highest-traffic pedestrian and retail zones.
The Light Rail Full Wrap provides exclusive advertising covering the entire vehicle, commanding attention and captivating your audience. With 100% share of voice there is huge scope for creative and providing larger than billboard text opportunities. As the most dominant and visual public transport service to residents and visitors the Light Rail Full Wrap is unavoidable.
The Light Rail Triple Carriage advertising format offers high visibility and creative flexibility on both sides of the Light Rail. A highly cost effective option, the Light Rail Triple Carriage showcases your brand close to retail and ideal for mass reach for short term event campaigns.
66 % Of people respond to out-of-home ads on their smartphones.1
40 % Of customers have searched for a brand online after seeing out-of-home ads.
62 % Of Australian workers commute to work each day.2
With its constant movement in busy urban and regional areas, bus advertising reaches commuters, shoppers, and tourists alike. As buses navigate daily routes, they provide repeated exposure to your message. The large ad space allows for eye-catching designs, making it a mobile billboard that provides maximum visibility to a diverse audience.
Taxi advertising is ideal for introducing your business to visitors and locals alike. From airport pick-up zones to bustling streets in busy urban centres, taxi advertising grabs attention and broadcasts your product or service, day and night. Your ad will catch the eye of fellow drivers, passengers, and commuters.
Another large canvas for your campaign is light rail carriages, which travel through high-traffic areas, providing exposure to thousands of people daily. The constant movement of light rail advertising means your product or service keeps reaching fresh eyes, giving your brand continuous visibility.
Which marketing has the highest ROI?
ROI can be difficult to measure as each campaign may have different success metrics, and effectiveness varies depending on location, creative and your overall marketing mix.
ROI is enhanced when out-of-home advertising is combined with traditional media channels.
How effective is transit advertising?
Transit advertising is the #1 recalled out-of-home format – with 9 out of 10 people leaving the home each day it’s no surprise this format provides repeated exposure and maximum visibility to a local audience.
Bus advertising can’t be blocked or switched off, and offers a large-format space to leave a lasting impression.
Where are transit ads most commonly seen?
Everywhere! With constant movement across urban and regional areas, bus advertising reaches commuters, shoppers and tourists as they navigate their daily routines.
Buses go where people go. Local shopping centres, tourist hot spots and community hubs are frequented the most. With transit advertising ranking 2nd highest for path to purchase, your brand will reach consumers when it counts.
How successful are bus ads?
Transit advertising is an ALWAYS ON form of out-of-home advertising, delivering messages to local audiences whenever they step outside – 24 hours a day, 7 days a week. Research indicates that people are 98% more alert outside of the home which is why out-of-home is #1 in driving awareness and desirability.
The Case Studies section on our website showcases independently verified data across a number of campaigns and the results that Transit Advertising delivered.
How much does it cost to put advertising on buses?
We have a range of advertising options available to suit all campaigns and budgets. From small format, high frequency Portrait panels, to large format unavoidable Mega Sides. We have short term packages available for event specific campaigns, or long term options of 6 or 12 months. Your dedicated Client Manager will work with you to tailor a transit advertising campaign that suits your marketing objectives.
How many people see bus ads?
GoTransit has assets in over 400 regional communities across Australia, exposing your brand to 75% of Australians – that’s a huge audience! Your estimated exposure to a local audience is calculated based on a number of factors including number of panels and length of your campaign.
Is out-of-home advertising expensive?
Out-of-home advertising costs vary depending on several factors including market, format and location, duration and potential audience exposure.
Due to the always-on nature of Transit Advertising, it is a cost-effective out-of-home format that delivers significant local exposure for your brand.
What are the different types of taxi advertising?
Taxi Advertising comes in all shapes and sizes! From high-frequency taxi backs, to sedan four door wraps, impactful maxi mega wraps and bespoke London Taxi wraps.
What is transit advertising, and what are some examples?
Transit advertising is an out-of-home advertising solution that places ads of various scales on public transport infrastructure. Transit advertising in Australia includes Buses, Taxis and Light Rail.
How do you measure transit advertising?
The Outdoor Media Association’s Measurement of Outdoor Visibility and Exposure, or MOVE, is a quantitative audience measurement currency for out-of-home advertising. The rollout of MOVE 2.0 in 2025 will extend this measurement tool to regional Australia for the first time, where we will be able to measure the reach, frequency and impact of your campaign 365 days per year, including seasonal trends that impact many of GoTransit’s premium markets.
In addition to MOVE 2.0, GoTransit has partnered with LUMOS Intelligence to unlock deeper audience insights across our premium Light Rail assets and the ability to report on true performance metrics.
How will my invoice be billed?
Campaigns can be billed monthly or paid upfront!
I'm not sure what format is best for my campaign?
As transit specialists we can make recommendations based on your specific campaign objectives and budget.
I don't have artwork ready to go, can you help me?
Yes! Simply submit your logo and creative brief, and our team of talented designers will craft a masterpiece for you!
I want to advertise in other markets outside my main target area?
GoTransit has assets in every state & territory across the country. Our full coverage can be found under the locations tab at the top of our website, or by reaching out to your Client Manager directly!
Fill out the form, and one of our transit specialists will be in touch soon.
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Adam MacDougal, The Man Shake"Working with GoTransit has been an absolute pleasure for the past 3 years. All briefs and campaigns are delivered on time with terrific results – a testament to how hard the team are working behind the scenes."
